Sergey Kovalevsky has been involved in sales and B2B negotiations for 10 years. He is currently responsible for working with key clients at Lantmannen AXA (ТМ Finn Crisp, Start !, AXA).
He achieved an increase in distribution among key customers by 40% and doubled the turnover of transactions. Sergey shared with us the rules of persuading opponents.
1. Conflict and aggression is a bad idea
Starting negotiations with high notes, you do not set up the interlocutor for constructive negotiations, but in a tough and defensive format. You are increasingly focusing on position trading, rather than on your target. Continue reading
Almost all major IT companies are trying to make a marketer out of a designer who creates a product that meets certain metrics.
The creator of Looi Design Studio, Arthur Arsenov, spoke at the QIWI Kitchen meeting. He told how to use metrics in product design so as not to kill the product.
This is one of the most harmful metrics for designers. In the pursuit of profit, product quality can be seriously affected.
Useful metrics regarding attracting profit – user engagement with the product and conversion rate. Continue reading
Combining study and work is not only possible, but also necessary. Especially when there is an opportunity to negotiate with the head about tuition and save money.
We translated an article from the French portal Archolda on how to prepare for a conversation and what arguments work.
What is the employer’s interest in your training?
Employees gain the knowledge and skills they need in their work and better cope with their duties. Loyalty increases, and the staff turnover decreases.
What is the compensation? Continue reading