DOZEN RULES TO DO NOT LOSE MONEY ON "EMPTY"
What if we conduct financial accounting only for the tax, and keep personal finances and company money on one card? And also to make the costs not immediately, but what…

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"IKEA USES THE LABYRINTH “So that we take a long walk around the store and buy a lot”
When retailers talk about a “beautiful store,” they really just want a space where people want to spend money. To form it, you need to build a happy customer experience.…

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AS IMAGINARY VALUES DESTROY BRAND REPUTATION
When company messages and actions diverge, loyal customers notice this and act. The founder of Sharaevsky.Marketing, an expert on strategic marketing, Andrei Sharaevsky shared the stories of two clothing brands…

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WHAT CREATIVE “GOES” TO PEOPLE WITH FINANCIAL DIFFICULTIES

About typical Moneyveo customers
Earlier, moneyveo-type microfinance organizations made the same communication: they showed difficult situations and how to get out of them. For example, a car broke down, but there is no money for repairs. What to do? Take a loan.

Such advertising reminded people of problems. Moneyveo decided to radically change the approach and began to build creative in humor. The company realized: focusing on the pains of consumers means oppressing them.

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“DO NOT USE THE STARTUP WORD. CONSIDER EVERY PROJECT AS A BUSINESS »
Dmitry Bilash, together with his partner Dmitry Pleshakov, managed their own digital agency. After they decided to leave for data science. For the past two years, they have been developing…

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HOW TO CREATE A COMPANY: WHAT I LEARNED FOR 7 YEARS AT AIRBNB
Lenny Rachitsky founded the startup Localmind, which became part of Airbnb in 2012. He shared the lessons he learned from work at the company. We have translated the article. Shortly…

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WHAT TO CHARGE EMPLOYEES AND HOW TO FIND A WEEK 30 typesetters
Disrupt HR is an international event that has already taken place in 166 cities around the world. The purpose of the event is to turn a look at the routine…

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IDEA FROM GERMANY: BUSINESS PLAN ON BEER STAND
Can you place a business plan on a beer stand? Impulse, a German online magazine, explains why this is a useful exercise and tells how to use a beaker (as…

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