The creator of the IT startup Moderite OÜ talks about how he was not afraid to enter a saturated market. His advice to start-up businesses: fight for your place, a small company has every chance of success.
We translated the most interesting of the post on Medium.
1. Use the weight of the opponent against him
Large businesses need large resources to support infrastructure (salaries, office, etc.).
When what happens on the market that harms all companies in the industry, the “heavyweights” suffer millions of losses, and small businesses lose only hundreds of dollars. Continue reading