LIKE SMALL BUSINESS SURVIVING THE WORLD LARGEST COMPANIES
The creator of the IT startup Moderite OÜ talks about how he was not afraid to enter a saturated market. His advice to start-up businesses: fight for your place, a…

Continue reading →

BUREAUCRACY AND FACELESSNESS: 7 CHALLENGES IN WORK TO LARGE CORPORATIONS
It’s great when you answer the question “Where do you work?” With the name of a well-known company. But there are spots on the Sun. Giant corporations do not always…

Continue reading →

AS IMAGINARY VALUES DESTROY BRAND REPUTATION
When company messages and actions diverge, loyal customers notice this and act. The founder of Sharaevsky.Marketing, an expert on strategic marketing, Andrei Sharaevsky shared the stories of two clothing brands…

Continue reading →

promised the opposite

CEO ONEBOX: “The Chase FOR CRM IMPLEMENTATION AS A TREND WILL KILL 90% OF PROJECTS »

Small and medium-sized businesses perceive CRM as a “magic pill” from problems in working with customers, lost applications and a decline in sales.

The selection and implementation of such software or a cloud service is a matter of correctly prioritizing and assessing the need for CRM. Dmitry Levoshich, OneBox CEO, helped figure out where to start implementing such a system.

Dmitry Levoshich – on the problems of automation of client management. Continue reading

10 BUSINESS TIPS FOR ALL TIMES
If you want to succeed, communicate with those who have already achieved it, and carefully listen to what they say. So says entrepreneur, investor and marketer Neil Patel. He told…

...

6 HARMFUL AND VALUABLE METRIC FOR DESIGNER
Almost all major IT companies are trying to make a marketer out of a designer who creates a product that meets certain metrics. The creator of Looi Design Studio, Arthur…

...

HOW SHARING ECONOMY CHANGES TRADITIONAL INDUSTRIES
What is sharing economy? The concept of sharing is not new, as they lived in a primitive society. Libraries, cinemas and rental offices existed long before Airbnb and Uber, but…

...

“I DO NOT BELIEVE IN MATERIALITY. BUSINESS IS LONG AND DIFFICULT
Agency is not only creative, but also business Many people slip into an emotional attitude to the agent business, since it is craft. They think: if I am well versed…

...