“DO NOT OPEN A STORE, IF YOU ARE NOT ABLE TO SMILE ”
Engaging in service marketing is harder than it sounds. The problem is that you do not see what you are selling. You promise that you will provide good service, but…

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“A meeting is productive if there is a clear plan of action after it”
“A meeting is productive if there is a clear plan of action after it” Inna Chut, LABA Chief Producer The producer of LABA, managing partner of Netpeak and the owner…

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"POPULAR ERROR - START A BUSINESS WITH ITS ATTRIBUTES, NOT WITH YOUR BUSINESS "
Even experienced freelancers, deciding to switch to official registration, stumbled at the simplest steps. To prevent this from happening, I share tips for beginners. #1. Form a client stream One…

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naive or presumptuous

FRIENDS OR WALLETS: IS IT WANT TO START A JOINT BUSINESS
Starting a business is not easy. The co-founder will make life easier, especially if it is a friend. Many warn against doing business with loved ones. But if you take…

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“RETAILERS HAVE COLLECTED MUCH DATA. BUT ONLY MARKET LEADERS ARE ABLE TO WORK WITH THEM ”
In March, the annual Digital Transformation conference was held. Participants shared fresh trends, statistics, and digital transformation experiences. We recorded a summary of a speech by Alexei Belkin, a partner…

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“DO NOT OPEN A STORE, IF YOU ARE NOT ABLE TO SMILE ”
Engaging in service marketing is harder than it sounds. The problem is that you do not see what you are selling. You promise that you will provide good service, but…

...

IDEA FROM GERMANY: BUSINESS PLAN ON BEER STAND
Can you place a business plan on a beer stand? Impulse, a German online magazine, explains why this is a useful exercise and tells how to use a beaker (as…

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