“SUCCESSFUL PROJECT WITH $ 1 MILLION INVESTMENT MUST EXIT FOR $ 100 MILLION FOR 7 YEARS »
In June, Minsk hosted a major IT event Emerge. Speakers from Microsoft, Google, WhatsApp, Wargaming and 60 other companies shared insights from various industries. From VR, the search for investments,…

Continue reading →

"UBER AND TESLA - DEEP DAMAGES BUT CONTINUE SUCCESSFULLY WORK »
Why loss does not mean bankruptcy Everyone knows that companies like Uber and Tesla are deeply unprofitable. But at the same time they do not close, but continue to work…

Continue reading →

HOW TO APPLY THE PRINCIPLES OF GEOPOLITICS IN MANAGEMENT
Montesquieu’s geopolitical theory says that the form of government in a country depends on the geographic location, climate, area, and amount of minerals. Montesquieu believed that the main criterion for…

Continue reading →

most actively

HOW TO UNDERSTAND VALUES COMPANIES BY ITS VACANCIES

What can slang, references to “you”, straightforwardness or creativity in employer texts say? What should the applicant pay attention to to find a company that is close in spirit and values?

HR branding expert, ex-head of the consulting center at HeadHunter Elena Rusanova talks about how to make the text of the vacancy reflect the culture and essence of the company.

With the consent of the author, we publish tips. Continue reading

“IKEA USES THE LABYRINTH “So that we take a long walk around the store and buy a lot”

When retailers talk about a “beautiful store,” they really just want a space where people want to spend money. To form it, you need to build a happy customer experience. This is what retail design does.

Nikolay Chumak is the founder and managing partner of IDNT. Developed retail design for Comfy, Rozetka, FUIB, Oschadbank, Novaya Poshta, Kyivstar and dozens of other companies.

How retail design helps brands sell. 0 Continue reading

HOW SHARING ECONOMY CHANGES TRADITIONAL INDUSTRIES

What is sharing economy?
The concept of sharing is not new, as they lived in a primitive society. Libraries, cinemas and rental offices existed long before Airbnb and Uber, but with the development of the Internet and mobile technologies, sharing has become much easier and more convenient.

All business content in a convenient format. Interviews, cases, life hacks of the world – in our telegram channel. Join now!

At the heart of the sharing economy is the idea that people can benefit from products and services that they don’t currently use. Continue reading

“CHOOSING A FINANCIAL PROGRAM, FORECAST THE COMPANY'S DEVELOPMENT FOR 5 YEARS”
Often, at the stage of company formation, accounting is perceived not as an independent important process for a business, but only serving others. But poor accounting practices can expose a…

...

AS IMAGINARY VALUES DESTROY BRAND REPUTATION
When company messages and actions diverge, loyal customers notice this and act. The founder of Sharaevsky.Marketing, an expert on strategic marketing, Andrei Sharaevsky shared the stories of two clothing brands…

...

HOW TO BUILD A BUSINESS WITHOUT OFFICE: CASE OF GAGARIN STUDIO DESIGN STUDIO
Business in a remote format helps to scale faster, invest more in weak spots, create favorable conditions for customers and a special corporate culture. How - on the example of…

...

HOW TO BELIEVE AN OPPONENT IN THE NEGOTIATIONS
Sergey Kovalevsky has been involved in sales and B2B negotiations for 10 years. He is currently responsible for working with key clients at Lantmannen AXA (ТМ Finn Crisp, Start !,…

...