STORY MAPPING METHOD: HOW TO DELIVER COMPLEX PROJECTS IN TERMS
QIWI is a provider of financial and payment services in Russia and the CIS. The company serves 47 million customers and regularly launches new products. The head of the QIWI…

Continue reading →

WHAT A BUSINESS IS FOR LEARN FROM ROCK GROUPS
A rock band is a small company in which everyone loves their work and follow their dreams. Musicians do not calculate how many hours a week work, because they passionately…

Continue reading →

DOZEN RULES TO DO NOT LOSE MONEY ON "EMPTY"
What if we conduct financial accounting only for the tax, and keep personal finances and company money on one card? And also to make the costs not immediately, but what…

Continue reading →

meeting their thoughts

“IKEA USES THE LABYRINTH “So that we take a long walk around the store and buy a lot”

When retailers talk about a “beautiful store,” they really just want a space where people want to spend money. To form it, you need to build a happy customer experience. This is what retail design does.

Nikolay Chumak is the founder and managing partner of IDNT. Developed retail design for Comfy, Rozetka, FUIB, Oschadbank, Novaya Poshta, Kyivstar and dozens of other companies.

How retail design helps brands sell. 0 Continue reading

HOW SHARING ECONOMY CHANGES TRADITIONAL INDUSTRIES

What is sharing economy?
The concept of sharing is not new, as they lived in a primitive society. Libraries, cinemas and rental offices existed long before Airbnb and Uber, but with the development of the Internet and mobile technologies, sharing has become much easier and more convenient.

All business content in a convenient format. Interviews, cases, life hacks of the world – in our telegram channel. Join now!

At the heart of the sharing economy is the idea that people can benefit from products and services that they don’t currently use. Continue reading

“A meeting is productive if there is a clear plan of action after it”

“A meeting is productive if there is a clear plan of action after it”
Inna Chut, LABA Chief Producer

The producer of LABA, managing partner of Netpeak and the owner of the “Dima Borisov Restaurant Family” tell the story. 0

My schedule may consist entirely of appointments. Ideally, if it is 2-4 meetings a day. But there are days when there are 6-7 of them – and this is an overload. I usually spend a minimum of 10 meetings a week, a maximum of 30. Continue reading

HOW TO TAKE FEAR BEFORE LAUNCHING YOUR BUSINESS
The French edition of the journal Psychologies calculated: every second employee wants to change jobs. Maybe you dream of change or even your own business, but do not dare because…

...

“FOR THE COMPANY TO DEVELOP, IT IS NECESSARY TO JUST RUN, AND RUN ONE SIDE ”
For several years, there has been a transition from “learning from a deficit” (with a lack of knowledge to solve current problems) to the formation of skills for the future.…

...

“IF YOU PLAN TO LAUNCH A BUSINESS IN ANOTHER COUNTRY, LIVE THERE FOR 6 MONTHS”
It is difficult to open a business in a new country, and even more difficult if this is your first business. Inna Yarovaya worked as a business development director at…

...

HOW TO UNDERSTAND VALUES COMPANIES BY ITS VACANCIES
What can slang, references to “you”, straightforwardness or creativity in employer texts say? What should the applicant pay attention to to find a company that is close in spirit and…

...