“A meeting is productive if there is a clear plan of action after it”
“A meeting is productive if there is a clear plan of action after it” Inna Chut, LABA Chief Producer The producer of LABA, managing partner of Netpeak and the owner…

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AS IMAGINARY VALUES DESTROY BRAND REPUTATION
When company messages and actions diverge, loyal customers notice this and act. The founder of Sharaevsky.Marketing, an expert on strategic marketing, Andrei Sharaevsky shared the stories of two clothing brands…

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HOW TO BUILD A BUSINESS WITHOUT OFFICE: CASE OF GAGARIN STUDIO DESIGN STUDIO
Business in a remote format helps to scale faster, invest more in weak spots, create favorable conditions for customers and a special corporate culture. How - on the example of…

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less risky

“IN NEGOTIATIONS LOSES THE ONE WHO IS MORE THAN ALL NEEDED DEAL »

Jim Camp is a negotiating trainer with 30 years of experience. He has advised over 150 companies, including Motorola and IBM. Over the years, Camp has made sure: the win-win strategy rarely works. Most often, it turns into a “win-lose” or “lost-lost.”

Camp wrote a book on Negotiation Techniques, First Say “No,” which was published by Our Format Publishing House.

We publish some tips.

#1. Don’t be perfect Continue reading

HOW TO UNDERSTAND VALUES COMPANIES BY ITS VACANCIES

What can slang, references to “you”, straightforwardness or creativity in employer texts say? What should the applicant pay attention to to find a company that is close in spirit and values?

HR branding expert, ex-head of the consulting center at HeadHunter Elena Rusanova talks about how to make the text of the vacancy reflect the culture and essence of the company.

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“IKEA USES THE LABYRINTH “So that we take a long walk around the store and buy a lot”

When retailers talk about a “beautiful store,” they really just want a space where people want to spend money. To form it, you need to build a happy customer experience. This is what retail design does.

Nikolay Chumak is the founder and managing partner of IDNT. Developed retail design for Comfy, Rozetka, FUIB, Oschadbank, Novaya Poshta, Kyivstar and dozens of other companies.

How retail design helps brands sell. 0 Continue reading

CEO ONEBOX: “The Chase FOR CRM IMPLEMENTATION AS A TREND WILL KILL 90% OF PROJECTS »
Small and medium-sized businesses perceive CRM as a “magic pill” from problems in working with customers, lost applications and a decline in sales. The selection and implementation of such software…

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“MAKE SURE YOUR CONSULTANT IS NOT A PERSON OF ONE METHOD”
At a time when everyone is “an expert in himself, an opinion leader and a superblogger,” it’s hard to find a real specialist who will advise your business. We asked…

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“DO NOT USE THE STARTUP WORD. CONSIDER EVERY PROJECT AS A BUSINESS »
Dmitry Bilash, together with his partner Dmitry Pleshakov, managed their own digital agency. After they decided to leave for data science. For the past two years, they have been developing…

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LIKE SMALL BUSINESS SURVIVING THE WORLD LARGEST COMPANIES
The creator of the IT startup Moderite OÜ talks about how he was not afraid to enter a saturated market. His advice to start-up businesses: fight for your place, a…

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