“ON THE BIG MARKET EVEN A BAD PRODUCT WILL BE ABLE TO EARN AND GROW”
Roman Kirigetov seven years ago created the Kabanchik marketplace. A few years later he received investment in the project, and then sold it to EVO. Now Kabanchik works in 70…

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HOW TO APPLY THE PRINCIPLES OF GEOPOLITICS IN MANAGEMENT
Montesquieu’s geopolitical theory says that the form of government in a country depends on the geographic location, climate, area, and amount of minerals. Montesquieu believed that the main criterion for…

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HOW TO BELIEVE AN OPPONENT IN THE NEGOTIATIONS
Sergey Kovalevsky has been involved in sales and B2B negotiations for 10 years. He is currently responsible for working with key clients at Lantmannen AXA (ТМ Finn Crisp, Start !,…

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legacy code

“POPULAR ERROR – START A BUSINESS WITH ITS ATTRIBUTES, NOT WITH YOUR BUSINESS “

Even experienced freelancers, deciding to switch to official registration, stumbled at the simplest steps. To prevent this from happening, I share tips for beginners.

#1. Form a client stream

One of the most common mistakes is to start a business with its attributes, and not with the business itself: to rent an office, register a legal entity, print business cards.

You need to start with the formation of the client stream.

5 tips for starting a business. 0 Continue reading

“IN NEGOTIATIONS LOSES THE ONE WHO IS MORE THAN ALL NEEDED DEAL »

Jim Camp is a negotiating trainer with 30 years of experience. He has advised over 150 companies, including Motorola and IBM. Over the years, Camp has made sure: the win-win strategy rarely works. Most often, it turns into a “win-lose” or “lost-lost.”

Camp wrote a book on Negotiation Techniques, First Say “No,” which was published by Our Format Publishing House.

We publish some tips.

#1. Don’t be perfect Continue reading

HOW TO UNDERSTAND VALUES COMPANIES BY ITS VACANCIES

What can slang, references to “you”, straightforwardness or creativity in employer texts say? What should the applicant pay attention to to find a company that is close in spirit and values?

HR branding expert, ex-head of the consulting center at HeadHunter Elena Rusanova talks about how to make the text of the vacancy reflect the culture and essence of the company.

With the consent of the author, we publish tips. Continue reading

HOW TO DISCUSS CORRECTLY PROBLEMS AT WORK
Imagine a situation: you need to seriously talk with your boss. But you constantly put off the conversation. As a result, you accumulate negative emotions, it seems that no one…

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“DO NOT OPEN A STORE, IF YOU ARE NOT ABLE TO SMILE ”
Engaging in service marketing is harder than it sounds. The problem is that you do not see what you are selling. You promise that you will provide good service, but…

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HOW TO TAKE FEAR BEFORE LAUNCHING YOUR BUSINESS
The French edition of the journal Psychologies calculated: every second employee wants to change jobs. Maybe you dream of change or even your own business, but do not dare because…

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10 BUSINESS TIPS FOR ALL TIMES
If you want to succeed, communicate with those who have already achieved it, and carefully listen to what they say. So says entrepreneur, investor and marketer Neil Patel. He told…

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