"CREATIVE COLACRACY AT THE NUCLEAR STATION WILL BE INappropriate
What are the business processes Any business can be roughly divided into projects and processes. Projects are something unique, with a beginning and an end. And processes are what happens…

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“ON THE BIG MARKET EVEN A BAD PRODUCT WILL BE ABLE TO EARN AND GROW”
Roman Kirigetov seven years ago created the Kabanchik marketplace. A few years later he received investment in the project, and then sold it to EVO. Now Kabanchik works in 70…

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“KNOWLEDGE OF SQL IS FAVORABLE, WHEN BUSINESS IS FOR CHAOS STARTING TO LOSE MONEY
Data is the ocean. In order to catch fish in it, and not drown, you need to learn how to select the necessary data in a particular second. The SQL…

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AS IMAGINARY VALUES DESTROY BRAND REPUTATION

When company messages and actions diverge, loyal customers notice this and act.

The founder of Sharaevsky.Marketing, an expert on strategic marketing, Andrei Sharaevsky shared the stories of two clothing brands that fell into scandal due to their inconsistency.

With the consent of the author, we publish cases.

Most brands transfer production to low-wage countries to optimize costs. For example, many people sew products in China, Cambodia or the Philippines.

It’s okay to cut staff costs. The global economy gives such a chance to large corporations. The paradox is that most brands do this, and only some have reputation problems. Continue reading

“CHOOSING A FINANCIAL PROGRAM, FORECAST THE COMPANY'S DEVELOPMENT FOR 5 YEARS”
Often, at the stage of company formation, accounting is perceived not as an independent important process for a business, but only serving others. But poor accounting practices can expose a…

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“DO NOT USE THE STARTUP WORD. CONSIDER EVERY PROJECT AS A BUSINESS »
Dmitry Bilash, together with his partner Dmitry Pleshakov, managed their own digital agency. After they decided to leave for data science. For the past two years, they have been developing…

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WHAT TO CHARGE EMPLOYEES AND HOW TO FIND A WEEK 30 typesetters
Disrupt HR is an international event that has already taken place in 166 cities around the world. The purpose of the event is to turn a look at the routine…

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HOW NOT NEEDED DO BUSINESS
In 2015, Theranos startup was considered one of the most successful in the world. His estimated value reached $ 9 billion, and the fortune of his 22-year-old founder Elizabeth Holmes…

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