HOW TO APPLY THE PRINCIPLES OF GEOPOLITICS IN MANAGEMENT
Montesquieu’s geopolitical theory says that the form of government in a country depends on the geographic location, climate, area, and amount of minerals. Montesquieu believed that the main criterion for…

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“MAIN CHALLENGE OF SALES - CUSTOMIZE EVERY OFFER”
I love Albert Einstein's quote “We are all geniuses. But if you judge a fish by its ability to climb a tree, it will live its whole life, considering itself…

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HOW BUSINESS THINKING HELPS IN LIFE
You have probably heard about the “rule of 10 thousand hours” - this is exactly what you need to become a professional in your field. How to form business thinking…

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AS IMAGINARY VALUES DESTROY BRAND REPUTATION

When company messages and actions diverge, loyal customers notice this and act.

The founder of Sharaevsky.Marketing, an expert on strategic marketing, Andrei Sharaevsky shared the stories of two clothing brands that fell into scandal due to their inconsistency.

With the consent of the author, we publish cases.

Most brands transfer production to low-wage countries to optimize costs. For example, many people sew products in China, Cambodia or the Philippines.

It’s okay to cut staff costs. The global economy gives such a chance to large corporations. The paradox is that most brands do this, and only some have reputation problems. Continue reading

WHAT CREATIVE "GOES" TO PEOPLE WITH FINANCIAL DIFFICULTIES
About typical Moneyveo customers Earlier, moneyveo-type microfinance organizations made the same communication: they showed difficult situations and how to get out of them. For example, a car broke down, but…

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STORY MAPPING METHOD: HOW TO DELIVER COMPLEX PROJECTS IN TERMS
QIWI is a provider of financial and payment services in Russia and the CIS. The company serves 47 million customers and regularly launches new products. The head of the QIWI…

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“WE HAVE Nothing TO PAY WAGES “And we raised it.”
SoftServe is one of the largest outsourcing IT companies in Ukraine. It was opened more than 20 years ago. Now there are offices in Poland, Bulgaria, America, Germany, Great Britain.…

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IDEA FROM GERMANY: BUSINESS PLAN ON BEER STAND
Can you place a business plan on a beer stand? Impulse, a German online magazine, explains why this is a useful exercise and tells how to use a beaker (as…

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