HOW TO BELIEVE AN OPPONENT IN THE NEGOTIATIONS
Sergey Kovalevsky has been involved in sales and B2B negotiations for 10 years. He is currently responsible for working with key clients at Lantmannen AXA (ТМ Finn Crisp, Start !,…

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IDEA FROM GERMANY: BUSINESS PLAN ON BEER STAND
Can you place a business plan on a beer stand? Impulse, a German online magazine, explains why this is a useful exercise and tells how to use a beaker (as…

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HOW TO UNDERSTAND VALUES COMPANIES BY ITS VACANCIES
What can slang, references to “you”, straightforwardness or creativity in employer texts say? What should the applicant pay attention to to find a company that is close in spirit and…

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front-end and back-end developers

STORY MAPPING METHOD: HOW TO DELIVER COMPLEX PROJECTS IN TERMS

QIWI is a provider of financial and payment services in Russia and the CIS. The company serves 47 million customers and regularly launches new products. The head of the QIWI design team, Julia Urasova, shared the case of launching a complex product in a short time using story mapping.

A year ago, I worked on the Conscience Installment Card team. It makes it possible to shop and pay in restaurants with interest-free installments from month to year.
Before the New Year holidays, the marketing department “inspired” us with a new task: to launch a game for users from scratch in three weeks. And we succeeded. True, not in three weeks, but in five. And yet, given the amount of work done, it was a success. Continue reading

“KNOWLEDGE OF SQL IS FAVORABLE, WHEN BUSINESS IS FOR CHAOS STARTING TO LOSE MONEY
Data is the ocean. In order to catch fish in it, and not drown, you need to learn how to select the necessary data in a particular second. The SQL…

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HOW TO APPLY THE PRINCIPLES OF GEOPOLITICS IN MANAGEMENT
Montesquieu’s geopolitical theory says that the form of government in a country depends on the geographic location, climate, area, and amount of minerals. Montesquieu believed that the main criterion for…

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"CHANGE YOUR CONSUMER NO SENSE, NEED TO CHANGE TOGETHER WITH IT "
Company evolution Compared to 2011, when we started, Eco-Shop is completely different. Firstly, our stores have become more beautiful. Secondly, the range has expanded significantly. We started from 150 positions,…

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AS IMAGINARY VALUES DESTROY BRAND REPUTATION
When company messages and actions diverge, loyal customers notice this and act. The founder of Sharaevsky.Marketing, an expert on strategic marketing, Andrei Sharaevsky shared the stories of two clothing brands…

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