“RETAILERS HAVE COLLECTED MUCH DATA. BUT ONLY MARKET LEADERS ARE ABLE TO WORK WITH THEM ”
In March, the annual Digital Transformation conference was held. Participants shared fresh trends, statistics, and digital transformation experiences. We recorded a summary of a speech by Alexei Belkin, a partner…

Continue reading →

AS 5 LARGEST COMPANIES BUILD YOUR HR-BRAND
Creating an employer brand is a strategic task. Having successfully solved it, you will receive interested candidates and loyal employees. They translated an article from the French blog ParlonsRH about…

Continue reading →

DOZEN RULES TO DO NOT LOSE MONEY ON "EMPTY"
What if we conduct financial accounting only for the tax, and keep personal finances and company money on one card? And also to make the costs not immediately, but what…

Continue reading →

franchisees divorced

“UBER AND TESLA – DEEP DAMAGES BUT CONTINUE SUCCESSFULLY WORK »

Why loss does not mean bankruptcy
Everyone knows that companies like Uber and Tesla are deeply unprofitable. But at the same time they do not close, but continue to work successfully.

The loss of the American coworking network WeWork is more than $ 2 billion. But soon the company goes on an IPO with the expectation that investors will invest in it.

A person who is not familiar with the world of technology startups will have a question: “How is that – a company is unprofitable, but are its shares being bought?”

Problems of modern business and finance. 0 Continue reading

DELEGATE BUT WITHOUT YOU NOTHING IS DECIDED. WHAT TO DO?

For a long time I could not learn to delegate. Having learned, I found out that my employees do not take delegation seriously, and come to me to confirm every little thing. It is not a matter of distrust of those to whom I delegate – they are valued and respected. But still, the culture in the organization is “ask Sasha.”

I understand that this is partly my problem, but what to do about it?

All business content in a convenient format. Interviews, cases, life hacks of the world – in our telegram channel. Join now!

There are several reasons: Continue reading

“I DO NOT BELIEVE IN MATERIALITY. BUSINESS IS LONG AND DIFFICULT

Agency is not only creative, but also business
Many people slip into an emotional attitude to the agent business, since it is craft. They think: if I am well versed in targeting, I have a macbook and a client who is willing to pay, then it’s time to open an agency.

To do this, it is not necessary to have an office – you can meet in a neutral territory. And in order not to pay salaries, it is enough to attract freelancers.

This is self-deception. It is important to understand that the agency is also a business.

The first question to ask yourself is: “What kind of business are you building?”

There are three options. Continue reading

"CHANGE YOUR CONSUMER NO SENSE, NEED TO CHANGE TOGETHER WITH IT "
Company evolution Compared to 2011, when we started, Eco-Shop is completely different. Firstly, our stores have become more beautiful. Secondly, the range has expanded significantly. We started from 150 positions,…

...

“KNOWLEDGE OF SQL IS FAVORABLE, WHEN BUSINESS IS FOR CHAOS STARTING TO LOSE MONEY
Data is the ocean. In order to catch fish in it, and not drown, you need to learn how to select the necessary data in a particular second. The SQL…

...

AS 5 LARGEST COMPANIES BUILD YOUR HR-BRAND
Creating an employer brand is a strategic task. Having successfully solved it, you will receive interested candidates and loyal employees. They translated an article from the French blog ParlonsRH about…

...

MIND GAMES: HOW THE FRENCH USE BRAIN TASKS IN WORK AND BUSINESS
Cognitive psychology helps predict employee behavior, build customer relationships and change the business world for the better. About this writes the French portal Capital. Knowledge of the characteristics of the…

...