"IKEA USES THE LABYRINTH “So that we take a long walk around the store and buy a lot”
When retailers talk about a “beautiful store,” they really just want a space where people want to spend money. To form it, you need to build a happy customer experience.…

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WHAT CREATIVE "GOES" TO PEOPLE WITH FINANCIAL DIFFICULTIES
About typical Moneyveo customers Earlier, moneyveo-type microfinance organizations made the same communication: they showed difficult situations and how to get out of them. For example, a car broke down, but…

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Why companies need innovation
No matter how cool a company is, over time its revenues will begin to fall. For various reasons - employees do not follow trends, user needs change, new technologies appear.…

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Cream began

“FOR THE COMPANY TO DEVELOP, IT IS NECESSARY TO JUST RUN, AND RUN ONE SIDE ”


For several years, there has been a transition from “learning from a deficit” (with a lack of knowledge to solve current problems) to the formation of skills for the future. At the same time, preference is given to soft rather than hard skills.

And competencies and critical thinking are valued more than training and diligence.

All business content in a convenient format. Interviews, cases, life hacks of the world – in our telegram channel. Join now! Continue reading

“MAIN CHALLENGE OF SALES – CUSTOMIZE EVERY OFFER”

I love Albert Einstein’s quote “We are all geniuses. But if you judge a fish by its ability to climb a tree, it will live its whole life, considering itself a fool. ”

This phrase conveys the main idea of ​​my presentation.

How sales are arranged in technology companies 0

There are at least three approaches to lead generation in B2B sales. They directly depend on how the business makes money and how much the target audience pays. We divide sales in companies into “whales,” “dolphins,” and “sharks.” Continue reading

FRIENDS OR WALLETS: IS IT WANT TO START A JOINT BUSINESS

Starting a business is not easy. The co-founder will make life easier, especially if it is a friend.

Many warn against doing business with loved ones. But if you take into account all the pros and cons, the business will work.

The study found that 8 out of 10 startups run with the founder’s friends or relatives. CEOs from over 1,000 companies prefer to hire friends to minimize risks.

We have collected success stories, examples of falls and tips on how to save business and money when starting a startup with loved ones. Continue reading

“ON THE BIG MARKET EVEN A BAD PRODUCT WILL BE ABLE TO EARN AND GROW”
Roman Kirigetov seven years ago created the Kabanchik marketplace. A few years later he received investment in the project, and then sold it to EVO. Now Kabanchik works in 70…

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Why companies need innovation
No matter how cool a company is, over time its revenues will begin to fall. For various reasons - employees do not follow trends, user needs change, new technologies appear.…

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HOW TO CREATE A COMPANY: WHAT I LEARNED FOR 7 YEARS AT AIRBNB
Lenny Rachitsky founded the startup Localmind, which became part of Airbnb in 2012. He shared the lessons he learned from work at the company. We have translated the article. Shortly…

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BUREAUCRACY AND FACELESSNESS: 7 CHALLENGES IN WORK TO LARGE CORPORATIONS
It’s great when you answer the question “Where do you work?” With the name of a well-known company. But there are spots on the Sun. Giant corporations do not always…

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