“IN NEGOTIATIONS LOSES THE ONE WHO IS MORE THAN ALL NEEDED DEAL »
Jim Camp is a negotiating trainer with 30 years of experience. He has advised over 150 companies, including Motorola and IBM. Over the years, Camp has made sure: the win-win…

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IDEA FROM GERMANY: BUSINESS PLAN ON BEER STAND
Can you place a business plan on a beer stand? Impulse, a German online magazine, explains why this is a useful exercise and tells how to use a beaker (as…

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HOW BUSINESS THINKING HELPS IN LIFE
You have probably heard about the “rule of 10 thousand hours” - this is exactly what you need to become a professional in your field. How to form business thinking…

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company for some time

HOW NOT NEEDED DO BUSINESS

In 2015, Theranos startup was considered one of the most successful in the world. His estimated value reached $ 9 billion, and the fortune of his 22-year-old founder Elizabeth Holmes was estimated at $ 4.5 billion.

However, the project soon burst like a soap bubble. Millions of investments by investors evaporated, the company’s shares depreciated, and Holmes was accused of fraud.

Theranos rapid blood test system has been nicknamed the big scam of our time. Continue reading

AS 5 LARGEST COMPANIES BUILD YOUR HR-BRAND

Creating an employer brand is a strategic task. Having successfully solved it, you will receive interested candidates and loyal employees.

They translated an article from the French blog ParlonsRH about the bold and non-standard attempts of companies to create an attractive HR brand.

#1. Mazars: modern technology
Mazars, an international specialist in tax and business consulting, receives more than 15,000 resumes per year. This is three times more than ten years ago. How did the company achieve such success? Why is her brand so attractive? Continue reading

“DO NOT USE THE STARTUP WORD. CONSIDER EVERY PROJECT AS A BUSINESS »
Dmitry Bilash, together with his partner Dmitry Pleshakov, managed their own digital agency. After they decided to leave for data science. For the past two years, they have been developing…

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“I DO NOT BELIEVE IN MATERIALITY. BUSINESS IS LONG AND DIFFICULT
Agency is not only creative, but also business Many people slip into an emotional attitude to the agent business, since it is craft. They think: if I am well versed…

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HOW NOT NEEDED DO BUSINESS
In 2015, Theranos startup was considered one of the most successful in the world. His estimated value reached $ 9 billion, and the fortune of his 22-year-old founder Elizabeth Holmes…

...

“FOR THE COMPANY TO DEVELOP, IT IS NECESSARY TO JUST RUN, AND RUN ONE SIDE ”
For several years, there has been a transition from “learning from a deficit” (with a lack of knowledge to solve current problems) to the formation of skills for the future.…

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