can explain the essence
Engaging in service marketing is harder than it sounds. The problem is that you do not see what you are selling. You promise that you will provide good service, but the potential client hesitates: it is difficult for him to take and believe.
Harry Beckwith, founder of Beckwith Advertising and Marketing, an American company, has been marketing the services market for over 25 years. He collected all his experience in the book “Selling the Invisible”.
And 11 more tips from Harry Beckwith’s Selling the Invisible. Continue reading
Dmitry Bilash, together with his partner Dmitry Pleshakov, managed their own digital agency. After they decided to leave for data science. For the past two years, they have been developing the startup Captain Growth – they are introducing artificial intelligence for marketing analytics.
More than 2000 companies use their product.
In April, Captain Growth startup was bought by the Israeli company Perion Network. The deal amounted to $ 3.75 million. Continue reading
It is difficult to open a business in a new country, and even more difficult if this is your first business.
Inna Yarovaya worked as a business development director at the Grape advertising agency in Kiev, then as a manager in the Polish Google Partners project. In 2016, she quit and with her husband opened the Dobro & Dobro coffee shop in Warsaw.
Now in Poland there are already six such coffee houses and five more are preparing for launch. Inna is also the co-owner of the Koliskay children’s textile brand and Promobill e-commerce agency with customers from Poland and Ukraine. Continue reading