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WHAT A BUSINESS IS FOR LEARN FROM ROCK GROUPS

A rock band is a small company in which everyone loves their work and follow their dreams. Musicians do not calculate how many hours a week work, because they passionately love their job.

“Think like a rock star!” – this is the main message that the Norwegian researcher Stole Oakland made at the HR congress in Berlin.

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A sociologist has found interesting analogies between rock bands and business. We prepared a translation of the article and recorded the key ideas of the presentation.
For two years, Auckland accompanied rock bands from Norway and other countries to find something useful that business can learn from their experience.

Why rock bands? Auckland is researching trends. He noted that over the past 30-40 years, rock bands have changed a lot. Previously, they gave 20-30 concerts a year, and earned most of their money from the sale of records.

8 business recommendations from Auckland Table
With the advent of the digital age, recordings almost stopped making money, and now the groups have to play a hundred or more concerts a year. To adapt to new conditions, I had to change the “business model”.

What is the secret of a modern rock band in which team members are not only loyal to each other, but also give 100% every day so that their customers, that is, fans, are satisfied?

Another approach to work
Until recently, people were happy with any work with which you can feed your family. Today, values ​​have changed. Among the main trends are flexibility (both in the work schedule and in changing the sphere of activity), joint responsibility and freedom.

Talented professionals are not interested in just making money. Yes, money matters, but now it’s just one of the factors. So what can companies learn from rock bands in this context?

It is important for young qualified employees to contribute to something significant and to believe in what they are doing. They want to develop and consciously approach work.

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The desire of employees to work “more, harder and more efficiently” for the success of the company can be realized only in the appropriate working environment.

Auckland asked the musicians how many hours a week they work. “Work … and what do you mean? They were perplexed. – How much do we rehearse or how much we perform, or what in general? We work as long as necessary, that’s all. ”

Money, and especially coercion, is not enough. The key to success lies in the values ​​and culture of the company.
Rock bands don’t go on strike
Auckland notes that in rock bands, personal responsibility and collaboration are especially important. These values ​​are realized in the daily pursuit of better results (“perfect sound”, “enthusiastic audience”, etc.).

There is no clear leader in rock bands today. This is their difference from the groups of the past, in which the soloist was a real star, and the musicians remained in the background.

Now the key to success for many groups is the lack of an explicit hierarchy. Everyone knows his role, respects the rest and bears his share of responsibility.

8 business recommendations from Auckland Table
In business language, they correctly distribute functional responsibilities. Therefore, rock groups do not go on strike and do not go on sick leave (except in extreme cases, as a result of which the worst happens – canceling a concert).

In one of the groups with which he went on tour, the sociologist was told that in 10 years they canceled only one concert – the soloist became seriously ill.

Despite the grave condition, he asked to publish his photo from the hospital so that fans knew that the concert was canceled at the last moment for a reason. How often in business does each member of the company take care not to disappoint customers?
To love what you do
The audience will not believe musicians who will not give themselves 100% to their work. Those who sincerely love their occupation give all the same to both 15 and 15,000 spectators. And they love their fans because they value their work.

Rock bands know that fans are waiting for their performances – they themselves were once in their place. Their task is to do everything as well as possible. Do not disappoint those who come to the concert.

8 business recommendations from Auckland Table
Here, business has a lot to learn from rockers. Yes, hardly every morning the opening of your store will be greeted with a standing ovation, as when stars enter the stage. But your customers can become much more loyal if you stop seeing only buyers in them and sincerely try to bring them maximum benefit and pleasure.
Ambition is the best motivator
All management books write: one of the most important tasks of a leader is to motivate employees. But hardly one of the musicians will tell the other: “Come on, pull up, you can do it, I believe in you and appreciate your success.” In the best case, this will not work; in the worst, they will react aggressively.

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