BRAND REPUTATION

“IN NEGOTIATIONS LOSES THE ONE WHO IS MORE THAN ALL NEEDED DEAL »
Jim Camp is a negotiating trainer with 30 years of experience. He has advised over 150 companies, including Motorola and IBM. Over the years, Camp has made sure: the win-win…

Continue reading →

“MAKE SURE YOUR CONSULTANT IS NOT A PERSON OF ONE METHOD”
At a time when everyone is “an expert in himself, an opinion leader and a superblogger,” it’s hard to find a real specialist who will advise your business. We asked…

Continue reading →

AS IMAGINARY VALUES DESTROY BRAND REPUTATION
When company messages and actions diverge, loyal customers notice this and act. The founder of Sharaevsky.Marketing, an expert on strategic marketing, Andrei Sharaevsky shared the stories of two clothing brands…

Continue reading →

WHAT TO CHARGE EMPLOYEES AND HOW TO FIND A WEEK 30 typesetters

Disrupt HR is an international event that has already taken place in 166 cities around the world. The purpose of the event is to turn a look at the routine things in business.

This time, owners, managers and eychars discussed the selection, evaluation, retention and transformation of the business. Each speaker had only 5 minutes to report.

Our HR-generalist Katya Glushenya went to the event and recorded the most interesting.
How to improve customer service
Top 10 performances on Disrupt HR. Cases Ring Ukraine, Bodo,

Anastasia Vladichinskaya, founder of Vladychynska Consulting, teacher at the School of Service Continue reading

“RETAILERS HAVE COLLECTED MUCH DATA. BUT ONLY MARKET LEADERS ARE ABLE TO WORK WITH THEM ”

In March, the annual Digital Transformation conference was held. Participants shared fresh trends, statistics, and digital transformation experiences.

We recorded a summary of a speech by Alexei Belkin, a partner at McKinsey & Company.
Retail Trends
Retailers have accumulated a huge amount of user data. But only leaders can work with Big Data in retail. In small and medium-sized companies, the basic level of analytics dominates: managers process reports manually.

The result is a subjective approach, fragmentary analysis, errors in decisions. Continue reading

“MAKE SURE YOUR CONSULTANT IS NOT A PERSON OF ONE METHOD”

At a time when everyone is “an expert in himself, an opinion leader and a superblogger,” it’s hard to find a real specialist who will advise your business.

We asked Sergei Matchuk, Vadim Velikoivanenko, Anastasia Kononova and Denis Velichko, co-founders of the AHOW expert search service, how to distinguish a popular Facebook storyteller from a professional who can give practical advice to business.
How to evaluate expertise
From our own experience, we realized that expertise is often an ephemeral phenomenon. It is difficult to evaluate, much less digitize. Before engaging an external consultant, clearly state the purpose and questions for which you want answers. Continue reading

“DO NOT OPEN A STORE, IF YOU ARE NOT ABLE TO SMILE ”

Engaging in service marketing is harder than it sounds. The problem is that you do not see what you are selling. You promise that you will provide good service, but the potential client hesitates: it is difficult for him to take and believe.

Harry Beckwith, founder of Beckwith Advertising and Marketing, an American company, has been marketing the services market for over 25 years. He collected all his experience in the book “Selling the Invisible”.

And 11 more tips from Harry Beckwith’s Selling the Invisible. Continue reading

“CHOOSING A FINANCIAL PROGRAM, FORECAST THE COMPANY’S DEVELOPMENT FOR 5 YEARS”

Often, at the stage of company formation, accounting is perceived not as an independent important process for a business, but only serving others. But poor accounting practices can expose a business to a number of risks.

How to identify financial risks in a timely manner and overcome them, our editorial board was told by Maria Galelyuka, head of MASTER: Accounting.

What financial accounting risks may a company have? Continue reading

HOW TO CONVINCE THE CHIEF PAY FOR YOUR TRAINING
Combining study and work is not only possible, but also necessary. Especially when there is an opportunity to negotiate with the head about tuition and save money. We translated an…

...

FOUNDER INNOVECS - ABOUT $ 8 MILLION ERROR
Alex Lutsky 18 years built a career in various companies in the United States. After he launched his business, he successfully developed it, made a number of mistakes and eventually…

...

LIKE SMALL BUSINESS SURVIVING THE WORLD LARGEST COMPANIES
The creator of the IT startup Moderite OÜ talks about how he was not afraid to enter a saturated market. His advice to start-up businesses: fight for your place, a…

...

“I DO NOT BELIEVE IN MATERIALITY. BUSINESS IS LONG AND DIFFICULT
Agency is not only creative, but also business Many people slip into an emotional attitude to the agent business, since it is craft. They think: if I am well versed…

...