“DO NOT USE THE STARTUP WORD. CONSIDER EVERY PROJECT AS A BUSINESS »
Dmitry Bilash, together with his partner Dmitry Pleshakov, managed their own digital agency. After they decided to leave for data science. For the past two years, they have been developing…

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“DO NOT OPEN A STORE, IF YOU ARE NOT ABLE TO SMILE ”
Engaging in service marketing is harder than it sounds. The problem is that you do not see what you are selling. You promise that you will provide good service, but…

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HOW TO APPLY THE PRINCIPLES OF GEOPOLITICS IN MANAGEMENT
Montesquieu’s geopolitical theory says that the form of government in a country depends on the geographic location, climate, area, and amount of minerals. Montesquieu believed that the main criterion for…

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HOW NOT NEEDED DO BUSINESS

In 2015, Theranos startup was considered one of the most successful in the world. His estimated value reached $ 9 billion, and the fortune of his 22-year-old founder Elizabeth Holmes was estimated at $ 4.5 billion.

However, the project soon burst like a soap bubble. Millions of investments by investors evaporated, the company’s shares depreciated, and Holmes was accused of fraud.

Theranos rapid blood test system has been nicknamed the big scam of our time. Continue reading

"CREATIVE COLACRACY AT THE NUCLEAR STATION WILL BE INappropriate
What are the business processes Any business can be roughly divided into projects and processes. Projects are something unique, with a beginning and an end. And processes are what happens…

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LIKE SMALL BUSINESS SURVIVING THE WORLD LARGEST COMPANIES
The creator of the IT startup Moderite OÜ talks about how he was not afraid to enter a saturated market. His advice to start-up businesses: fight for your place, a…

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“I DO NOT BELIEVE IN MATERIALITY. BUSINESS IS LONG AND DIFFICULT
Agency is not only creative, but also business Many people slip into an emotional attitude to the agent business, since it is craft. They think: if I am well versed…

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HOW TO BELIEVE AN OPPONENT IN THE NEGOTIATIONS
Sergey Kovalevsky has been involved in sales and B2B negotiations for 10 years. He is currently responsible for working with key clients at Lantmannen AXA (ТМ Finn Crisp, Start !,…

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