In March, the annual Digital Transformation conference was held. Participants shared fresh trends, statistics, and digital transformation experiences.
We recorded a summary of a speech by Alexei Belkin, a partner at McKinsey & Company.
Retailers have accumulated a huge amount of user data. But only leaders can work with Big Data in retail. In small and medium-sized companies, the basic level of analytics dominates: managers process reports manually.
The result is a subjective approach, fragmentary analysis, errors in decisions. Continue reading
Creating an employer brand is a strategic task. Having successfully solved it, you will receive interested candidates and loyal employees.
They translated an article from the French blog ParlonsRH about the bold and non-standard attempts of companies to create an attractive HR brand.
#1. Mazars: modern technology
Mazars, an international specialist in tax and business consulting, receives more than 15,000 resumes per year. This is three times more than ten years ago. How did the company achieve such success? Why is her brand so attractive? Continue reading
QIWI is a provider of financial and payment services in Russia and the CIS. The company serves 47 million customers and regularly launches new products. The head of the QIWI design team, Julia Urasova, shared the case of launching a complex product in a short time using story mapping.
A year ago, I worked on the Conscience Installment Card team. It makes it possible to shop and pay in restaurants with interest-free installments from month to year.
Before the New Year holidays, the marketing department “inspired” us with a new task: to launch a game for users from scratch in three weeks. And we succeeded. True, not in three weeks, but in five. And yet, given the amount of work done, it was a success. Continue reading