AS 5 LARGEST COMPANIES BUILD YOUR HR-BRAND
Creating an employer brand is a strategic task. Having successfully solved it, you will receive interested candidates and loyal employees. They translated an article from the French blog ParlonsRH about…

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“DO NOT OPEN A STORE, IF YOU ARE NOT ABLE TO SMILE ”
Engaging in service marketing is harder than it sounds. The problem is that you do not see what you are selling. You promise that you will provide good service, but…

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WHY SALATEIRA Failed IN SPAIN: FULL Parsing
Why did you decide to enter the Spanish market We analyzed all countries of the world according to different criteria. Based on this analysis, a roadmap for the development of…

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“MAIN CHALLENGE OF SALES – CUSTOMIZE EVERY OFFER”

I love Albert Einstein’s quote “We are all geniuses. But if you judge a fish by its ability to climb a tree, it will live its whole life, considering itself a fool. ”

This phrase conveys the main idea of ​​my presentation.

How sales are arranged in technology companies 0

There are at least three approaches to lead generation in B2B sales. They directly depend on how the business makes money and how much the target audience pays. We divide sales in companies into “whales,” “dolphins,” and “sharks.” Continue reading

“DO NOT OPEN A STORE, IF YOU ARE NOT ABLE TO SMILE ”

Engaging in service marketing is harder than it sounds. The problem is that you do not see what you are selling. You promise that you will provide good service, but the potential client hesitates: it is difficult for him to take and believe.

Harry Beckwith, founder of Beckwith Advertising and Marketing, an American company, has been marketing the services market for over 25 years. He collected all his experience in the book “Selling the Invisible”.

And 11 more tips from Harry Beckwith’s Selling the Invisible. Continue reading

IDEA FROM GERMANY: BUSINESS PLAN ON BEER STAND

Can you place a business plan on a beer stand? Impulse, a German online magazine, explains why this is a useful exercise and tells how to use a beaker (as this cardboard stand is called) for business purposes.

Based on an article by designer and brand consultant Matthias Barth.

A classic business plan is a voluminous document with dozens or hundreds of pages of text, graphs, and tables. Often, it loses relevance even before the company is opened.

Only a few entrepreneurs make up a business plan for themselves. Most do this to attract investors and partners. Instead of a document useful for business, we get an embellished picture and a description of bright prospects. Continue reading

HOW TO BELIEVE AN OPPONENT IN THE NEGOTIATIONS
Sergey Kovalevsky has been involved in sales and B2B negotiations for 10 years. He is currently responsible for working with key clients at Lantmannen AXA (ТМ Finn Crisp, Start !,…

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HOW TO DISCUSS CORRECTLY PROBLEMS AT WORK
Imagine a situation: you need to seriously talk with your boss. But you constantly put off the conversation. As a result, you accumulate negative emotions, it seems that no one…

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“DO NOT USE THE STARTUP WORD. CONSIDER EVERY PROJECT AS A BUSINESS »
Dmitry Bilash, together with his partner Dmitry Pleshakov, managed their own digital agency. After they decided to leave for data science. For the past two years, they have been developing…

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"IKEA USES THE LABYRINTH “So that we take a long walk around the store and buy a lot”
When retailers talk about a “beautiful store,” they really just want a space where people want to spend money. To form it, you need to build a happy customer experience.…

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