Why companies need innovation
No matter how cool a company is, over time its revenues will begin to fall. For various reasons - employees do not follow trends, user needs change, new technologies appear.…

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"CHANGE YOUR CONSUMER NO SENSE, NEED TO CHANGE TOGETHER WITH IT "
Company evolution Compared to 2011, when we started, Eco-Shop is completely different. Firstly, our stores have become more beautiful. Secondly, the range has expanded significantly. We started from 150 positions,…

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AS IMAGINARY VALUES DESTROY BRAND REPUTATION
When company messages and actions diverge, loyal customers notice this and act. The founder of Sharaevsky.Marketing, an expert on strategic marketing, Andrei Sharaevsky shared the stories of two clothing brands…

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they wrote and copied

HOW TO BUILD A BUSINESS WITHOUT OFFICE: CASE OF GAGARIN STUDIO DESIGN STUDIO

Business in a remote format helps to scale faster, invest more in weak spots, create favorable conditions for customers and a special corporate culture.

How – on the example of the international design and branding studio Gagarin Studio tells its founder Artem Beseda.

How a remote team helps scale a business 0
We have been working in a remote format for seven years. The asset has more than 1,200 successful projects for Epicenter, Ukrzaliznitsі, Auchan, METRO, Veresa, Megafon. And a team of more than 100 remote employees in Ukraine, Russia, Kazakhstan, Belarus. We are preparing for the opening of a branch in Poland. Continue reading

HOW TO CONVINCE THE CHIEF PAY FOR YOUR TRAINING

Combining study and work is not only possible, but also necessary. Especially when there is an opportunity to negotiate with the head about tuition and save money.

We translated an article from the French portal Archolda on how to prepare for a conversation and what arguments work.

What is the employer’s interest in your training?
Employees gain the knowledge and skills they need in their work and better cope with their duties. Loyalty increases, and the staff turnover decreases.

What is the compensation? Continue reading

“IN NEGOTIATIONS LOSES THE ONE WHO IS MORE THAN ALL NEEDED DEAL »

Jim Camp is a negotiating trainer with 30 years of experience. He has advised over 150 companies, including Motorola and IBM. Over the years, Camp has made sure: the win-win strategy rarely works. Most often, it turns into a “win-lose” or “lost-lost.”

Camp wrote a book on Negotiation Techniques, First Say “No,” which was published by Our Format Publishing House.

We publish some tips.

#1. Don’t be perfect Continue reading

HOW TO CREATE A COMPANY: WHAT I LEARNED FOR 7 YEARS AT AIRBNB
Lenny Rachitsky founded the startup Localmind, which became part of Airbnb in 2012. He shared the lessons he learned from work at the company. We have translated the article. Shortly…

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DOZEN RULES TO DO NOT LOSE MONEY ON "EMPTY"
What if we conduct financial accounting only for the tax, and keep personal finances and company money on one card? And also to make the costs not immediately, but what…

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“DO NOT USE THE STARTUP WORD. CONSIDER EVERY PROJECT AS A BUSINESS »
Dmitry Bilash, together with his partner Dmitry Pleshakov, managed their own digital agency. After they decided to leave for data science. For the past two years, they have been developing…

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HOW SHARING ECONOMY CHANGES TRADITIONAL INDUSTRIES
What is sharing economy? The concept of sharing is not new, as they lived in a primitive society. Libraries, cinemas and rental offices existed long before Airbnb and Uber, but…

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