WHY SALATEIRA Failed IN SPAIN: FULL Parsing
Why did you decide to enter the Spanish market We analyzed all countries of the world according to different criteria. Based on this analysis, a roadmap for the development of…

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HOW TO UNDERSTAND VALUES COMPANIES BY ITS VACANCIES
What can slang, references to “you”, straightforwardness or creativity in employer texts say? What should the applicant pay attention to to find a company that is close in spirit and…

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"IKEA USES THE LABYRINTH “So that we take a long walk around the store and buy a lot”
When retailers talk about a “beautiful store,” they really just want a space where people want to spend money. To form it, you need to build a happy customer experience.…

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the development

6 HARMFUL AND VALUABLE METRIC FOR DESIGNER

Almost all major IT companies are trying to make a marketer out of a designer who creates a product that meets certain metrics.

The creator of Looi Design Studio, Arthur Arsenov, spoke at the QIWI Kitchen meeting. He told how to use metrics in product design so as not to kill the product.

#1. Profit
This is one of the most harmful metrics for designers. In the pursuit of profit, product quality can be seriously affected.

Useful metrics regarding attracting profit – user engagement with the product and conversion rate. Continue reading

HOW TO CREATE A COMPANY: WHAT I LEARNED FOR 7 YEARS AT AIRBNB
Lenny Rachitsky founded the startup Localmind, which became part of Airbnb in 2012. He shared the lessons he learned from work at the company. We have translated the article. Shortly…

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WHY SALATEIRA Failed IN SPAIN: FULL Parsing
Why did you decide to enter the Spanish market We analyzed all countries of the world according to different criteria. Based on this analysis, a roadmap for the development of…

...

HOW TO APPLY THE PRINCIPLES OF GEOPOLITICS IN MANAGEMENT
Montesquieu’s geopolitical theory says that the form of government in a country depends on the geographic location, climate, area, and amount of minerals. Montesquieu believed that the main criterion for…

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HOW TO BUILD A BUSINESS WITHOUT OFFICE: CASE OF GAGARIN STUDIO DESIGN STUDIO
Business in a remote format helps to scale faster, invest more in weak spots, create favorable conditions for customers and a special corporate culture. How - on the example of…

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