FRIENDS OR WALLETS: IS IT WANT TO START A JOINT BUSINESS
Starting a business is not easy. The co-founder will make life easier, especially if it is a friend. Many warn against doing business with loved ones. But if you take…

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BUREAUCRACY AND FACELESSNESS: 7 CHALLENGES IN WORK TO LARGE CORPORATIONS
It’s great when you answer the question “Where do you work?” With the name of a well-known company. But there are spots on the Sun. Giant corporations do not always…

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“DO NOT USE THE STARTUP WORD. CONSIDER EVERY PROJECT AS A BUSINESS »
Dmitry Bilash, together with his partner Dmitry Pleshakov, managed their own digital agency. After they decided to leave for data science. For the past two years, they have been developing…

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startups

“DO NOT OPEN A STORE, IF YOU ARE NOT ABLE TO SMILE ”

Engaging in service marketing is harder than it sounds. The problem is that you do not see what you are selling. You promise that you will provide good service, but the potential client hesitates: it is difficult for him to take and believe.

Harry Beckwith, founder of Beckwith Advertising and Marketing, an American company, has been marketing the services market for over 25 years. He collected all his experience in the book “Selling the Invisible”.

And 11 more tips from Harry Beckwith’s Selling the Invisible. Continue reading

IDEA FROM GERMANY: BUSINESS PLAN ON BEER STAND

Can you place a business plan on a beer stand? Impulse, a German online magazine, explains why this is a useful exercise and tells how to use a beaker (as this cardboard stand is called) for business purposes.

Based on an article by designer and brand consultant Matthias Barth.

A classic business plan is a voluminous document with dozens or hundreds of pages of text, graphs, and tables. Often, it loses relevance even before the company is opened.

Only a few entrepreneurs make up a business plan for themselves. Most do this to attract investors and partners. Instead of a document useful for business, we get an embellished picture and a description of bright prospects. Continue reading

Why companies need innovation

No matter how cool a company is, over time its revenues will begin to fall. For various reasons – employees do not follow trends, user needs change, new technologies appear.

A classic example is Kodak. They invested a lot of money in the production of film, but completely ignored the trends. In parallel, the market for digital devices was developing.

Experts said that the future lies with the “figure”. But Kodak continued to work at the usual pace. This was the reason for their fall.

In addition, many unicorn startups are now launching, worth more than a billion dollars. If before there were several of them a year, now there are so many that no one counts. Continue reading

HOW TO BUILD A BUSINESS WITHOUT OFFICE: CASE OF GAGARIN STUDIO DESIGN STUDIO
Business in a remote format helps to scale faster, invest more in weak spots, create favorable conditions for customers and a special corporate culture. How - on the example of…

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"POPULAR ERROR - START A BUSINESS WITH ITS ATTRIBUTES, NOT WITH YOUR BUSINESS "
Even experienced freelancers, deciding to switch to official registration, stumbled at the simplest steps. To prevent this from happening, I share tips for beginners. #1. Form a client stream One…

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“WE HAVE Nothing TO PAY WAGES “And we raised it.”
SoftServe is one of the largest outsourcing IT companies in Ukraine. It was opened more than 20 years ago. Now there are offices in Poland, Bulgaria, America, Germany, Great Britain.…

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"CREATIVE COLACRACY AT THE NUCLEAR STATION WILL BE INappropriate
What are the business processes Any business can be roughly divided into projects and processes. Projects are something unique, with a beginning and an end. And processes are what happens…

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