"POPULAR ERROR - START A BUSINESS WITH ITS ATTRIBUTES, NOT WITH YOUR BUSINESS "
Even experienced freelancers, deciding to switch to official registration, stumbled at the simplest steps. To prevent this from happening, I share tips for beginners. #1. Form a client stream One…

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HOW BUSINESS THINKING HELPS IN LIFE
You have probably heard about the “rule of 10 thousand hours” - this is exactly what you need to become a professional in your field. How to form business thinking…

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MIND GAMES: HOW THE FRENCH USE BRAIN TASKS IN WORK AND BUSINESS
Cognitive psychology helps predict employee behavior, build customer relationships and change the business world for the better. About this writes the French portal Capital. Knowledge of the characteristics of the…

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AS 5 LARGEST COMPANIES BUILD YOUR HR-BRAND

Creating an employer brand is a strategic task. Having successfully solved it, you will receive interested candidates and loyal employees.

They translated an article from the French blog ParlonsRH about the bold and non-standard attempts of companies to create an attractive HR brand.

#1. Mazars: modern technology
Mazars, an international specialist in tax and business consulting, receives more than 15,000 resumes per year. This is three times more than ten years ago. How did the company achieve such success? Why is her brand so attractive? Continue reading

STORY MAPPING METHOD: HOW TO DELIVER COMPLEX PROJECTS IN TERMS

QIWI is a provider of financial and payment services in Russia and the CIS. The company serves 47 million customers and regularly launches new products. The head of the QIWI design team, Julia Urasova, shared the case of launching a complex product in a short time using story mapping.

A year ago, I worked on the Conscience Installment Card team. It makes it possible to shop and pay in restaurants with interest-free installments from month to year.
Before the New Year holidays, the marketing department “inspired” us with a new task: to launch a game for users from scratch in three weeks. And we succeeded. True, not in three weeks, but in five. And yet, given the amount of work done, it was a success. Continue reading

“CREATIVE COLACRACY AT THE NUCLEAR STATION WILL BE INappropriate

What are the business processes
Any business can be roughly divided into projects and processes. Projects are something unique, with a beginning and an end. And processes are what happens regularly, uniformly and indefinitely.

The right business processes are described and digitized. According to one methodology, then everything could be automated later. After all, the ultimate goal is to make the business work like a clock. Continue reading

“ON THE BIG MARKET EVEN A BAD PRODUCT WILL BE ABLE TO EARN AND GROW”
Roman Kirigetov seven years ago created the Kabanchik marketplace. A few years later he received investment in the project, and then sold it to EVO. Now Kabanchik works in 70…

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FRIENDS OR WALLETS: IS IT WANT TO START A JOINT BUSINESS
Starting a business is not easy. The co-founder will make life easier, especially if it is a friend. Many warn against doing business with loved ones. But if you take…

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FOUNDER INNOVECS - ABOUT $ 8 MILLION ERROR
Alex Lutsky 18 years built a career in various companies in the United States. After he launched his business, he successfully developed it, made a number of mistakes and eventually…

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“FOR THE COMPANY TO DEVELOP, IT IS NECESSARY TO JUST RUN, AND RUN ONE SIDE ”
For several years, there has been a transition from “learning from a deficit” (with a lack of knowledge to solve current problems) to the formation of skills for the future.…

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