WHAT CREATIVE "GOES" TO PEOPLE WITH FINANCIAL DIFFICULTIES
About typical Moneyveo customers Earlier, moneyveo-type microfinance organizations made the same communication: they showed difficult situations and how to get out of them. For example, a car broke down, but…

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"CHANGE YOUR CONSUMER NO SENSE, NEED TO CHANGE TOGETHER WITH IT "
Company evolution Compared to 2011, when we started, Eco-Shop is completely different. Firstly, our stores have become more beautiful. Secondly, the range has expanded significantly. We started from 150 positions,…

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LIKE SMALL BUSINESS SURVIVING THE WORLD LARGEST COMPANIES
The creator of the IT startup Moderite OÜ talks about how he was not afraid to enter a saturated market. His advice to start-up businesses: fight for your place, a…

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sharing economy

AS 5 LARGEST COMPANIES BUILD YOUR HR-BRAND

Creating an employer brand is a strategic task. Having successfully solved it, you will receive interested candidates and loyal employees.

They translated an article from the French blog ParlonsRH about the bold and non-standard attempts of companies to create an attractive HR brand.

#1. Mazars: modern technology
Mazars, an international specialist in tax and business consulting, receives more than 15,000 resumes per year. This is three times more than ten years ago. How did the company achieve such success? Why is her brand so attractive? Continue reading

STORY MAPPING METHOD: HOW TO DELIVER COMPLEX PROJECTS IN TERMS

QIWI is a provider of financial and payment services in Russia and the CIS. The company serves 47 million customers and regularly launches new products. The head of the QIWI design team, Julia Urasova, shared the case of launching a complex product in a short time using story mapping.

A year ago, I worked on the Conscience Installment Card team. It makes it possible to shop and pay in restaurants with interest-free installments from month to year.
Before the New Year holidays, the marketing department “inspired” us with a new task: to launch a game for users from scratch in three weeks. And we succeeded. True, not in three weeks, but in five. And yet, given the amount of work done, it was a success. Continue reading

“CREATIVE COLACRACY AT THE NUCLEAR STATION WILL BE INappropriate

What are the business processes
Any business can be roughly divided into projects and processes. Projects are something unique, with a beginning and an end. And processes are what happens regularly, uniformly and indefinitely.

The right business processes are described and digitized. According to one methodology, then everything could be automated later. After all, the ultimate goal is to make the business work like a clock. Continue reading

"POPULAR ERROR - START A BUSINESS WITH ITS ATTRIBUTES, NOT WITH YOUR BUSINESS "
Even experienced freelancers, deciding to switch to official registration, stumbled at the simplest steps. To prevent this from happening, I share tips for beginners. #1. Form a client stream One…

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BUREAUCRACY AND FACELESSNESS: 7 CHALLENGES IN WORK TO LARGE CORPORATIONS
It’s great when you answer the question “Where do you work?” With the name of a well-known company. But there are spots on the Sun. Giant corporations do not always…

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HOW BUSINESS THINKING HELPS IN LIFE
You have probably heard about the “rule of 10 thousand hours” - this is exactly what you need to become a professional in your field. How to form business thinking…

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HOW TO BELIEVE AN OPPONENT IN THE NEGOTIATIONS
Sergey Kovalevsky has been involved in sales and B2B negotiations for 10 years. He is currently responsible for working with key clients at Lantmannen AXA (ТМ Finn Crisp, Start !,…

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