CEO ONEBOX: “The Chase FOR CRM IMPLEMENTATION AS A TREND WILL KILL 90% OF PROJECTS »
Small and medium-sized businesses perceive CRM as a “magic pill” from problems in working with customers, lost applications and a decline in sales. The selection and implementation of such software…

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STORY MAPPING METHOD: HOW TO DELIVER COMPLEX PROJECTS IN TERMS
QIWI is a provider of financial and payment services in Russia and the CIS. The company serves 47 million customers and regularly launches new products. The head of the QIWI…

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“A meeting is productive if there is a clear plan of action after it”
“A meeting is productive if there is a clear plan of action after it” Inna Chut, LABA Chief Producer The producer of LABA, managing partner of Netpeak and the owner…

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reduces storage costs

“DO NOT OPEN A STORE, IF YOU ARE NOT ABLE TO SMILE ”

Engaging in service marketing is harder than it sounds. The problem is that you do not see what you are selling. You promise that you will provide good service, but the potential client hesitates: it is difficult for him to take and believe.

Harry Beckwith, founder of Beckwith Advertising and Marketing, an American company, has been marketing the services market for over 25 years. He collected all his experience in the book “Selling the Invisible”.

And 11 more tips from Harry Beckwith’s Selling the Invisible. Continue reading

BUREAUCRACY AND FACELESSNESS: 7 CHALLENGES IN WORK TO LARGE CORPORATIONS

It’s great when you answer the question “Where do you work?” With the name of a well-known company. But there are spots on the Sun.

Giant corporations do not always guarantee perfect performance. Sometimes a big name hides a reality in which, for example, they save on salaries. Strikes at Ford factories and at McDonald’s are proof of this.

Talk about the difficulties faced by employees of large companies.
1. Career growth depends not only on you
The career prospects in a large company are objectively greater than in a company with 20 people. But no one has canceled the competition. Be prepared for the battle to the last, as when entering eminent universities. Continue reading

Why companies need innovation

No matter how cool a company is, over time its revenues will begin to fall. For various reasons – employees do not follow trends, user needs change, new technologies appear.

A classic example is Kodak. They invested a lot of money in the production of film, but completely ignored the trends. In parallel, the market for digital devices was developing.

Experts said that the future lies with the “figure”. But Kodak continued to work at the usual pace. This was the reason for their fall.

In addition, many unicorn startups are now launching, worth more than a billion dollars. If before there were several of them a year, now there are so many that no one counts. Continue reading

CEO ONEBOX: “The Chase FOR CRM IMPLEMENTATION AS A TREND WILL KILL 90% OF PROJECTS »
Small and medium-sized businesses perceive CRM as a “magic pill” from problems in working with customers, lost applications and a decline in sales. The selection and implementation of such software…

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“DO NOT USE THE STARTUP WORD. CONSIDER EVERY PROJECT AS A BUSINESS »
Dmitry Bilash, together with his partner Dmitry Pleshakov, managed their own digital agency. After they decided to leave for data science. For the past two years, they have been developing…

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“ON THE BIG MARKET EVEN A BAD PRODUCT WILL BE ABLE TO EARN AND GROW”
Roman Kirigetov seven years ago created the Kabanchik marketplace. A few years later he received investment in the project, and then sold it to EVO. Now Kabanchik works in 70…

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"POPULAR ERROR - START A BUSINESS WITH ITS ATTRIBUTES, NOT WITH YOUR BUSINESS "
Even experienced freelancers, deciding to switch to official registration, stumbled at the simplest steps. To prevent this from happening, I share tips for beginners. #1. Form a client stream One…

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