reduces storage costs
Engaging in service marketing is harder than it sounds. The problem is that you do not see what you are selling. You promise that you will provide good service, but the potential client hesitates: it is difficult for him to take and believe.
Harry Beckwith, founder of Beckwith Advertising and Marketing, an American company, has been marketing the services market for over 25 years. He collected all his experience in the book “Selling the Invisible”.
And 11 more tips from Harry Beckwith’s Selling the Invisible. Continue reading
It’s great when you answer the question “Where do you work?” With the name of a well-known company. But there are spots on the Sun.
Giant corporations do not always guarantee perfect performance. Sometimes a big name hides a reality in which, for example, they save on salaries. Strikes at Ford factories and at McDonald’s are proof of this.
Talk about the difficulties faced by employees of large companies.
1. Career growth depends not only on you
The career prospects in a large company are objectively greater than in a company with 20 people. But no one has canceled the competition. Be prepared for the battle to the last, as when entering eminent universities. Continue reading
No matter how cool a company is, over time its revenues will begin to fall. For various reasons – employees do not follow trends, user needs change, new technologies appear.
A classic example is Kodak. They invested a lot of money in the production of film, but completely ignored the trends. In parallel, the market for digital devices was developing.
Experts said that the future lies with the “figure”. But Kodak continued to work at the usual pace. This was the reason for their fall.
In addition, many unicorn startups are now launching, worth more than a billion dollars. If before there were several of them a year, now there are so many that no one counts. Continue reading