perceived as informal
Engaging in service marketing is harder than it sounds. The problem is that you do not see what you are selling. You promise that you will provide good service, but the potential client hesitates: it is difficult for him to take and believe.
Harry Beckwith, founder of Beckwith Advertising and Marketing, an American company, has been marketing the services market for over 25 years. He collected all his experience in the book “Selling the Invisible”.
And 11 more tips from Harry Beckwith’s Selling the Invisible. Continue reading
Why did you decide to enter the Spanish market
We analyzed all countries of the world according to different criteria. Based on this analysis, a roadmap for the development of Salateira was developed – Spain has taken a high position. The initiators of the opening of the restaurant there were our partners. The cost of the franchise was $ 20 thousand – it is the same for all countries.
We decided to launch a franchise in the city of Alicante. The choice was influenced by several reasons:
– the cost of opening a restaurant in Alicante is lower than in Madrid or Barcelona, and the solvency of the population, plus or minus the same Continue reading
Why loss does not mean bankruptcy
Everyone knows that companies like Uber and Tesla are deeply unprofitable. But at the same time they do not close, but continue to work successfully.
The loss of the American coworking network WeWork is more than $ 2 billion. But soon the company goes on an IPO with the expectation that investors will invest in it.
A person who is not familiar with the world of technology startups will have a question: “How is that – a company is unprofitable, but are its shares being bought?”
Problems of modern business and finance. 0 Continue reading