Why loss does not mean bankruptcy
Everyone knows that companies like Uber and Tesla are deeply unprofitable. But at the same time they do not close, but continue to work successfully.
The loss of the American coworking network WeWork is more than $ 2 billion. But soon the company goes on an IPO with the expectation that investors will invest in it.
A person who is not familiar with the world of technology startups will have a question: “How is that – a company is unprofitable, but are its shares being bought?”
Problems of modern business and finance. 0 Continue reading
Agency is not only creative, but also business
Many people slip into an emotional attitude to the agent business, since it is craft. They think: if I am well versed in targeting, I have a macbook and a client who is willing to pay, then it’s time to open an agency.
To do this, it is not necessary to have an office – you can meet in a neutral territory. And in order not to pay salaries, it is enough to attract freelancers.
This is self-deception. It is important to understand that the agency is also a business.
The first question to ask yourself is: “What kind of business are you building?”
There are three options. Continue reading
Even experienced freelancers, deciding to switch to official registration, stumbled at the simplest steps. To prevent this from happening, I share tips for beginners.
#1. Form a client stream
One of the most common mistakes is to start a business with its attributes, and not with the business itself: to rent an office, register a legal entity, print business cards.
You need to start with the formation of the client stream.
5 tips for starting a business. 0 Continue reading