DOZEN RULES TO DO NOT LOSE MONEY ON "EMPTY"
What if we conduct financial accounting only for the tax, and keep personal finances and company money on one card? And also to make the costs not immediately, but what…

Continue reading →

"UBER AND TESLA - DEEP DAMAGES BUT CONTINUE SUCCESSFULLY WORK »
Why loss does not mean bankruptcy Everyone knows that companies like Uber and Tesla are deeply unprofitable. But at the same time they do not close, but continue to work…

Continue reading →

6 HARMFUL AND VALUABLE METRIC FOR DESIGNER
Almost all major IT companies are trying to make a marketer out of a designer who creates a product that meets certain metrics. The creator of Looi Design Studio, Arthur…

Continue reading →

immerse yourself

“WE HAVE Nothing TO PAY WAGES “And we raised it.”

SoftServe is one of the largest outsourcing IT companies in Ukraine. It was opened more than 20 years ago. Now there are offices in Poland, Bulgaria, America, Germany, Great Britain. The staff employs more than eight thousand people. But at the very beginning, everything was not so rosy.

At the Hrabli Battle event in UNIT.City, SoftServe co-founder Taras Kitsmey talked about what problems had to be solved at the start of the business.

We recorded the most interesting. Continue reading

FOUNDER INNOVECS – ABOUT $ 8 MILLION ERROR

Alex Lutsky 18 years built a career in various companies in the United States. After he launched his business, he successfully developed it, made a number of mistakes and eventually sold it. But this experience helped him build a successful IT company in Ukraine – Innovecs.

At the Hrabli Battle event at UNIT.City, Alex told the story of his fakap and what he taught him. We recorded the most interesting.
Why did you decide to launch a startup
In 2005, I lived and worked in America. Everything was fine – work, car, vacation twice a year. But something was missing. I wanted to do business and run my startup. Continue reading

DOZEN RULES TO DO NOT LOSE MONEY ON "EMPTY"
What if we conduct financial accounting only for the tax, and keep personal finances and company money on one card? And also to make the costs not immediately, but what…

...

AS IMAGINARY VALUES DESTROY BRAND REPUTATION
When company messages and actions diverge, loyal customers notice this and act. The founder of Sharaevsky.Marketing, an expert on strategic marketing, Andrei Sharaevsky shared the stories of two clothing brands…

...

“KNOWLEDGE OF SQL IS FAVORABLE, WHEN BUSINESS IS FOR CHAOS STARTING TO LOSE MONEY
Data is the ocean. In order to catch fish in it, and not drown, you need to learn how to select the necessary data in a particular second. The SQL…

...

STORY MAPPING METHOD: HOW TO DELIVER COMPLEX PROJECTS IN TERMS
QIWI is a provider of financial and payment services in Russia and the CIS. The company serves 47 million customers and regularly launches new products. The head of the QIWI…

...