HOW NOT NEEDED DO BUSINESS
In 2015, Theranos startup was considered one of the most successful in the world. His estimated value reached $ 9 billion, and the fortune of his 22-year-old founder Elizabeth Holmes…

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Why companies need innovation
No matter how cool a company is, over time its revenues will begin to fall. For various reasons - employees do not follow trends, user needs change, new technologies appear.…

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"UBER AND TESLA - DEEP DAMAGES BUT CONTINUE SUCCESSFULLY WORK »
Why loss does not mean bankruptcy Everyone knows that companies like Uber and Tesla are deeply unprofitable. But at the same time they do not close, but continue to work…

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growing

“MAKE SURE YOUR CONSULTANT IS NOT A PERSON OF ONE METHOD”

At a time when everyone is “an expert in himself, an opinion leader and a superblogger,” it’s hard to find a real specialist who will advise your business.

We asked Sergei Matchuk, Vadim Velikoivanenko, Anastasia Kononova and Denis Velichko, co-founders of the AHOW expert search service, how to distinguish a popular Facebook storyteller from a professional who can give practical advice to business.
How to evaluate expertise
From our own experience, we realized that expertise is often an ephemeral phenomenon. It is difficult to evaluate, much less digitize. Before engaging an external consultant, clearly state the purpose and questions for which you want answers. Continue reading

“KNOWLEDGE OF SQL IS FAVORABLE, WHEN BUSINESS IS FOR CHAOS STARTING TO LOSE MONEY

Data is the ocean. In order to catch fish in it, and not drown, you need to learn how to select the necessary data in a particular second. The SQL language helps in this business.

Maxim Belko has been engaged in databases for more than eight years. He is now a developer at thredUP, an American IT company. Previously, he worked in the telecom companies Lifecell and Kyivstar. Maxim said why working with databases is a prerequisite for any business, and spy thrillers with a Pentagon hack are fairy tales.

How to use SQL to scale a business
You have an idea: buy watermelons in Kherson and sell them in Borispol. Continue reading

“I DO NOT BELIEVE IN MATERIALITY. BUSINESS IS LONG AND DIFFICULT

Agency is not only creative, but also business
Many people slip into an emotional attitude to the agent business, since it is craft. They think: if I am well versed in targeting, I have a macbook and a client who is willing to pay, then it’s time to open an agency.

To do this, it is not necessary to have an office – you can meet in a neutral territory. And in order not to pay salaries, it is enough to attract freelancers.

This is self-deception. It is important to understand that the agency is also a business.

The first question to ask yourself is: “What kind of business are you building?”

There are three options. Continue reading

“MAIN CHALLENGE OF SALES - CUSTOMIZE EVERY OFFER”
I love Albert Einstein's quote “We are all geniuses. But if you judge a fish by its ability to climb a tree, it will live its whole life, considering itself…

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MIND GAMES: HOW THE FRENCH USE BRAIN TASKS IN WORK AND BUSINESS
Cognitive psychology helps predict employee behavior, build customer relationships and change the business world for the better. About this writes the French portal Capital. Knowledge of the characteristics of the…

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“MAKE SURE YOUR CONSULTANT IS NOT A PERSON OF ONE METHOD”
At a time when everyone is “an expert in himself, an opinion leader and a superblogger,” it’s hard to find a real specialist who will advise your business. We asked…

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WHAT CREATIVE "GOES" TO PEOPLE WITH FINANCIAL DIFFICULTIES
About typical Moneyveo customers Earlier, moneyveo-type microfinance organizations made the same communication: they showed difficult situations and how to get out of them. For example, a car broke down, but…

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