At a time when everyone is “an expert in himself, an opinion leader and a superblogger,” it’s hard to find a real specialist who will advise your business.
We asked Sergei Matchuk, Vadim Velikoivanenko, Anastasia Kononova and Denis Velichko, co-founders of the AHOW expert search service, how to distinguish a popular Facebook storyteller from a professional who can give practical advice to business.
How to evaluate expertise
From our own experience, we realized that expertise is often an ephemeral phenomenon. It is difficult to evaluate, much less digitize. Before engaging an external consultant, clearly state the purpose and questions for which you want answers. Continue reading
Data is the ocean. In order to catch fish in it, and not drown, you need to learn how to select the necessary data in a particular second. The SQL language helps in this business.
Maxim Belko has been engaged in databases for more than eight years. He is now a developer at thredUP, an American IT company. Previously, he worked in the telecom companies Lifecell and Kyivstar. Maxim said why working with databases is a prerequisite for any business, and spy thrillers with a Pentagon hack are fairy tales.
How to use SQL to scale a business
You have an idea: buy watermelons in Kherson and sell them in Borispol. Continue reading
Agency is not only creative, but also business
Many people slip into an emotional attitude to the agent business, since it is craft. They think: if I am well versed in targeting, I have a macbook and a client who is willing to pay, then it’s time to open an agency.
To do this, it is not necessary to have an office – you can meet in a neutral territory. And in order not to pay salaries, it is enough to attract freelancers.
This is self-deception. It is important to understand that the agency is also a business.
The first question to ask yourself is: “What kind of business are you building?”
There are three options. Continue reading