"IKEA USES THE LABYRINTH “So that we take a long walk around the store and buy a lot”
When retailers talk about a “beautiful store,” they really just want a space where people want to spend money. To form it, you need to build a happy customer experience.…

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“WE HAVE Nothing TO PAY WAGES “And we raised it.”
SoftServe is one of the largest outsourcing IT companies in Ukraine. It was opened more than 20 years ago. Now there are offices in Poland, Bulgaria, America, Germany, Great Britain.…

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HOW SHARING ECONOMY CHANGES TRADITIONAL INDUSTRIES
What is sharing economy? The concept of sharing is not new, as they lived in a primitive society. Libraries, cinemas and rental offices existed long before Airbnb and Uber, but…

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“MAKE SURE YOUR CONSULTANT IS NOT A PERSON OF ONE METHOD”

At a time when everyone is “an expert in himself, an opinion leader and a superblogger,” it’s hard to find a real specialist who will advise your business.

We asked Sergei Matchuk, Vadim Velikoivanenko, Anastasia Kononova and Denis Velichko, co-founders of the AHOW expert search service, how to distinguish a popular Facebook storyteller from a professional who can give practical advice to business.
How to evaluate expertise
From our own experience, we realized that expertise is often an ephemeral phenomenon. It is difficult to evaluate, much less digitize. Before engaging an external consultant, clearly state the purpose and questions for which you want answers. Continue reading

“KNOWLEDGE OF SQL IS FAVORABLE, WHEN BUSINESS IS FOR CHAOS STARTING TO LOSE MONEY

Data is the ocean. In order to catch fish in it, and not drown, you need to learn how to select the necessary data in a particular second. The SQL language helps in this business.

Maxim Belko has been engaged in databases for more than eight years. He is now a developer at thredUP, an American IT company. Previously, he worked in the telecom companies Lifecell and Kyivstar. Maxim said why working with databases is a prerequisite for any business, and spy thrillers with a Pentagon hack are fairy tales.

How to use SQL to scale a business
You have an idea: buy watermelons in Kherson and sell them in Borispol. Continue reading

“I DO NOT BELIEVE IN MATERIALITY. BUSINESS IS LONG AND DIFFICULT

Agency is not only creative, but also business
Many people slip into an emotional attitude to the agent business, since it is craft. They think: if I am well versed in targeting, I have a macbook and a client who is willing to pay, then it’s time to open an agency.

To do this, it is not necessary to have an office – you can meet in a neutral territory. And in order not to pay salaries, it is enough to attract freelancers.

This is self-deception. It is important to understand that the agency is also a business.

The first question to ask yourself is: “What kind of business are you building?”

There are three options. Continue reading

HOW TO TAKE FEAR BEFORE LAUNCHING YOUR BUSINESS
The French edition of the journal Psychologies calculated: every second employee wants to change jobs. Maybe you dream of change or even your own business, but do not dare because…

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IDEA FROM GERMANY: BUSINESS PLAN ON BEER STAND
Can you place a business plan on a beer stand? Impulse, a German online magazine, explains why this is a useful exercise and tells how to use a beaker (as…

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“CHOOSING A FINANCIAL PROGRAM, FORECAST THE COMPANY'S DEVELOPMENT FOR 5 YEARS”
Often, at the stage of company formation, accounting is perceived not as an independent important process for a business, but only serving others. But poor accounting practices can expose a…

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HOW TO APPLY THE PRINCIPLES OF GEOPOLITICS IN MANAGEMENT
Montesquieu’s geopolitical theory says that the form of government in a country depends on the geographic location, climate, area, and amount of minerals. Montesquieu believed that the main criterion for…

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