Often, at the stage of company formation, accounting is perceived not as an independent important process for a business, but only serving others. But poor accounting practices can expose a business to a number of risks.
How to identify financial risks in a timely manner and overcome them, our editorial board was told by Maria Galelyuka, head of MASTER: Accounting.
What financial accounting risks may a company have? Continue reading
Almost all major IT companies are trying to make a marketer out of a designer who creates a product that meets certain metrics.
The creator of Looi Design Studio, Arthur Arsenov, spoke at the QIWI Kitchen meeting. He told how to use metrics in product design so as not to kill the product.
This is one of the most harmful metrics for designers. In the pursuit of profit, product quality can be seriously affected.
Useful metrics regarding attracting profit – user engagement with the product and conversion rate. Continue reading
About typical Moneyveo customers
Earlier, moneyveo-type microfinance organizations made the same communication: they showed difficult situations and how to get out of them. For example, a car broke down, but there is no money for repairs. What to do? Take a loan.
Such advertising reminded people of problems. Moneyveo decided to radically change the approach and began to build creative in humor. The company realized: focusing on the pains of consumers means oppressing them.
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