HOW TO APPLY THE PRINCIPLES OF GEOPOLITICS IN MANAGEMENT
Montesquieu’s geopolitical theory says that the form of government in a country depends on the geographic location, climate, area, and amount of minerals. Montesquieu believed that the main criterion for…

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HOW TO CONVINCE THE CHIEF PAY FOR YOUR TRAINING
Combining study and work is not only possible, but also necessary. Especially when there is an opportunity to negotiate with the head about tuition and save money. We translated an…

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“I DO NOT BELIEVE IN MATERIALITY. BUSINESS IS LONG AND DIFFICULT
Agency is not only creative, but also business Many people slip into an emotional attitude to the agent business, since it is craft. They think: if I am well versed…

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“CHOOSING A FINANCIAL PROGRAM, FORECAST THE COMPANY’S DEVELOPMENT FOR 5 YEARS”

Often, at the stage of company formation, accounting is perceived not as an independent important process for a business, but only serving others. But poor accounting practices can expose a business to a number of risks.

How to identify financial risks in a timely manner and overcome them, our editorial board was told by Maria Galelyuka, head of MASTER: Accounting.

What financial accounting risks may a company have? Continue reading

6 HARMFUL AND VALUABLE METRIC FOR DESIGNER

Almost all major IT companies are trying to make a marketer out of a designer who creates a product that meets certain metrics.

The creator of Looi Design Studio, Arthur Arsenov, spoke at the QIWI Kitchen meeting. He told how to use metrics in product design so as not to kill the product.

#1. Profit
This is one of the most harmful metrics for designers. In the pursuit of profit, product quality can be seriously affected.

Useful metrics regarding attracting profit – user engagement with the product and conversion rate. Continue reading

WHAT CREATIVE “GOES” TO PEOPLE WITH FINANCIAL DIFFICULTIES

About typical Moneyveo customers
Earlier, moneyveo-type microfinance organizations made the same communication: they showed difficult situations and how to get out of them. For example, a car broke down, but there is no money for repairs. What to do? Take a loan.

Such advertising reminded people of problems. Moneyveo decided to radically change the approach and began to build creative in humor. The company realized: focusing on the pains of consumers means oppressing them.

All business content in a convenient format. Interviews, cases, life hacks of the world – in our telegram channel. Join now! Continue reading

"POPULAR ERROR - START A BUSINESS WITH ITS ATTRIBUTES, NOT WITH YOUR BUSINESS "
Even experienced freelancers, deciding to switch to official registration, stumbled at the simplest steps. To prevent this from happening, I share tips for beginners. #1. Form a client stream One…

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WHAT A BUSINESS IS FOR LEARN FROM ROCK GROUPS
A rock band is a small company in which everyone loves their work and follow their dreams. Musicians do not calculate how many hours a week work, because they passionately…

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“CHOOSING A FINANCIAL PROGRAM, FORECAST THE COMPANY'S DEVELOPMENT FOR 5 YEARS”
Often, at the stage of company formation, accounting is perceived not as an independent important process for a business, but only serving others. But poor accounting practices can expose a…

...

"CHANGE YOUR CONSUMER NO SENSE, NEED TO CHANGE TOGETHER WITH IT "
Company evolution Compared to 2011, when we started, Eco-Shop is completely different. Firstly, our stores have become more beautiful. Secondly, the range has expanded significantly. We started from 150 positions,…

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