“I DO NOT BELIEVE IN MATERIALITY. BUSINESS IS LONG AND DIFFICULT
Agency is not only creative, but also business Many people slip into an emotional attitude to the agent business, since it is craft. They think: if I am well versed…

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"POPULAR ERROR - START A BUSINESS WITH ITS ATTRIBUTES, NOT WITH YOUR BUSINESS "
Even experienced freelancers, deciding to switch to official registration, stumbled at the simplest steps. To prevent this from happening, I share tips for beginners. #1. Form a client stream One…

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“SUCCESSFUL PROJECT WITH $ 1 MILLION INVESTMENT MUST EXIT FOR $ 100 MILLION FOR 7 YEARS »
In June, Minsk hosted a major IT event Emerge. Speakers from Microsoft, Google, WhatsApp, Wargaming and 60 other companies shared insights from various industries. From VR, the search for investments,…

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AS IMAGINARY VALUES DESTROY BRAND REPUTATION

When company messages and actions diverge, loyal customers notice this and act.

The founder of Sharaevsky.Marketing, an expert on strategic marketing, Andrei Sharaevsky shared the stories of two clothing brands that fell into scandal due to their inconsistency.

With the consent of the author, we publish cases.

Most brands transfer production to low-wage countries to optimize costs. For example, many people sew products in China, Cambodia or the Philippines.

It’s okay to cut staff costs. The global economy gives such a chance to large corporations. The paradox is that most brands do this, and only some have reputation problems. Continue reading

MIND GAMES: HOW THE FRENCH USE BRAIN TASKS IN WORK AND BUSINESS
Cognitive psychology helps predict employee behavior, build customer relationships and change the business world for the better. About this writes the French portal Capital. Knowledge of the characteristics of the…

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“SUCCESSFUL PROJECT WITH $ 1 MILLION INVESTMENT MUST EXIT FOR $ 100 MILLION FOR 7 YEARS »
In June, Minsk hosted a major IT event Emerge. Speakers from Microsoft, Google, WhatsApp, Wargaming and 60 other companies shared insights from various industries. From VR, the search for investments,…

...

MIND GAMES: HOW THE FRENCH USE BRAIN TASKS IN WORK AND BUSINESS
Cognitive psychology helps predict employee behavior, build customer relationships and change the business world for the better. About this writes the French portal Capital. Knowledge of the characteristics of the…

...

HOW NOT NEEDED DO BUSINESS
In 2015, Theranos startup was considered one of the most successful in the world. His estimated value reached $ 9 billion, and the fortune of his 22-year-old founder Elizabeth Holmes…

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