"IKEA USES THE LABYRINTH “So that we take a long walk around the store and buy a lot”
When retailers talk about a “beautiful store,” they really just want a space where people want to spend money. To form it, you need to build a happy customer experience.…

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STORY MAPPING METHOD: HOW TO DELIVER COMPLEX PROJECTS IN TERMS
QIWI is a provider of financial and payment services in Russia and the CIS. The company serves 47 million customers and regularly launches new products. The head of the QIWI…

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BUREAUCRACY AND FACELESSNESS: 7 CHALLENGES IN WORK TO LARGE CORPORATIONS
It’s great when you answer the question “Where do you work?” With the name of a well-known company. But there are spots on the Sun. Giant corporations do not always…

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WHAT CREATIVE “GOES” TO PEOPLE WITH FINANCIAL DIFFICULTIES

About typical Moneyveo customers
Earlier, moneyveo-type microfinance organizations made the same communication: they showed difficult situations and how to get out of them. For example, a car broke down, but there is no money for repairs. What to do? Take a loan.

Such advertising reminded people of problems. Moneyveo decided to radically change the approach and began to build creative in humor. The company realized: focusing on the pains of consumers means oppressing them.

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DELEGATE BUT WITHOUT YOU NOTHING IS DECIDED. WHAT TO DO?
For a long time I could not learn to delegate. Having learned, I found out that my employees do not take delegation seriously, and come to me to confirm every…

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"UBER AND TESLA - DEEP DAMAGES BUT CONTINUE SUCCESSFULLY WORK »
Why loss does not mean bankruptcy Everyone knows that companies like Uber and Tesla are deeply unprofitable. But at the same time they do not close, but continue to work…

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“IN NEGOTIATIONS LOSES THE ONE WHO IS MORE THAN ALL NEEDED DEAL »
Jim Camp is a negotiating trainer with 30 years of experience. He has advised over 150 companies, including Motorola and IBM. Over the years, Camp has made sure: the win-win…

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HOW BUSINESS THINKING HELPS IN LIFE
You have probably heard about the “rule of 10 thousand hours” - this is exactly what you need to become a professional in your field. How to form business thinking…

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