"IKEA USES THE LABYRINTH “So that we take a long walk around the store and buy a lot”
When retailers talk about a “beautiful store,” they really just want a space where people want to spend money. To form it, you need to build a happy customer experience.…

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“ON THE BIG MARKET EVEN A BAD PRODUCT WILL BE ABLE TO EARN AND GROW”
Roman Kirigetov seven years ago created the Kabanchik marketplace. A few years later he received investment in the project, and then sold it to EVO. Now Kabanchik works in 70…

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HOW TO CREATE A COMPANY: WHAT I LEARNED FOR 7 YEARS AT AIRBNB
Lenny Rachitsky founded the startup Localmind, which became part of Airbnb in 2012. He shared the lessons he learned from work at the company. We have translated the article. Shortly…

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do not look

“MAIN CHALLENGE OF SALES – CUSTOMIZE EVERY OFFER”

I love Albert Einstein’s quote “We are all geniuses. But if you judge a fish by its ability to climb a tree, it will live its whole life, considering itself a fool. ”

This phrase conveys the main idea of ​​my presentation.

How sales are arranged in technology companies 0

There are at least three approaches to lead generation in B2B sales. They directly depend on how the business makes money and how much the target audience pays. We divide sales in companies into “whales,” “dolphins,” and “sharks.” Continue reading

“IF YOU PLAN TO LAUNCH A BUSINESS IN ANOTHER COUNTRY, LIVE THERE FOR 6 MONTHS”
It is difficult to open a business in a new country, and even more difficult if this is your first business. Inna Yarovaya worked as a business development director at…

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DOZEN RULES TO DO NOT LOSE MONEY ON "EMPTY"
What if we conduct financial accounting only for the tax, and keep personal finances and company money on one card? And also to make the costs not immediately, but what…

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WHY SALATEIRA Failed IN SPAIN: FULL Parsing
Why did you decide to enter the Spanish market We analyzed all countries of the world according to different criteria. Based on this analysis, a roadmap for the development of…

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AS IMAGINARY VALUES DESTROY BRAND REPUTATION
When company messages and actions diverge, loyal customers notice this and act. The founder of Sharaevsky.Marketing, an expert on strategic marketing, Andrei Sharaevsky shared the stories of two clothing brands…

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