AS IMAGINARY VALUES DESTROY BRAND REPUTATION
When company messages and actions diverge, loyal customers notice this and act. The founder of Sharaevsky.Marketing, an expert on strategic marketing, Andrei Sharaevsky shared the stories of two clothing brands…

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HOW TO UNDERSTAND VALUES COMPANIES BY ITS VACANCIES
What can slang, references to “you”, straightforwardness or creativity in employer texts say? What should the applicant pay attention to to find a company that is close in spirit and…

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“DO NOT OPEN A STORE, IF YOU ARE NOT ABLE TO SMILE ”
Engaging in service marketing is harder than it sounds. The problem is that you do not see what you are selling. You promise that you will provide good service, but…

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“KNOWLEDGE OF SQL IS FAVORABLE, WHEN BUSINESS IS FOR CHAOS STARTING TO LOSE MONEY

Data is the ocean. In order to catch fish in it, and not drown, you need to learn how to select the necessary data in a particular second. The SQL language helps in this business.

Maxim Belko has been engaged in databases for more than eight years. He is now a developer at thredUP, an American IT company. Previously, he worked in the telecom companies Lifecell and Kyivstar. Maxim said why working with databases is a prerequisite for any business, and spy thrillers with a Pentagon hack are fairy tales.

How to use SQL to scale a business
You have an idea: buy watermelons in Kherson and sell them in Borispol. Continue reading

HOW TO TAKE FEAR BEFORE LAUNCHING YOUR BUSINESS
The French edition of the journal Psychologies calculated: every second employee wants to change jobs. Maybe you dream of change or even your own business, but do not dare because…

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HOW TO DISCUSS CORRECTLY PROBLEMS AT WORK
Imagine a situation: you need to seriously talk with your boss. But you constantly put off the conversation. As a result, you accumulate negative emotions, it seems that no one…

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HOW TO DISCUSS CORRECTLY PROBLEMS AT WORK
Imagine a situation: you need to seriously talk with your boss. But you constantly put off the conversation. As a result, you accumulate negative emotions, it seems that no one…

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HOW TO CONVINCE THE CHIEF PAY FOR YOUR TRAINING
Combining study and work is not only possible, but also necessary. Especially when there is an opportunity to negotiate with the head about tuition and save money. We translated an…

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