create a product
At a time when everyone is “an expert in himself, an opinion leader and a superblogger,” it’s hard to find a real specialist who will advise your business.
We asked Sergei Matchuk, Vadim Velikoivanenko, Anastasia Kononova and Denis Velichko, co-founders of the AHOW expert search service, how to distinguish a popular Facebook storyteller from a professional who can give practical advice to business.
How to evaluate expertise
From our own experience, we realized that expertise is often an ephemeral phenomenon. It is difficult to evaluate, much less digitize. Before engaging an external consultant, clearly state the purpose and questions for which you want answers. Continue reading
Lenny Rachitsky founded the startup Localmind, which became part of Airbnb in 2012. He shared the lessons he learned from work at the company. We have translated the article.
Shortly after joining Airbnb, I heard co-founder Joe Gebbia talk with a designer. They discussed the redesign of the homepage. Joe wanted to do something the internet had not seen before. This attitude was the key to the growth and success of the company.
I started working at Airbnb as a developer, and later became one of the first project managers. Then the company consisted of a couple of dozen programmers, several designers and two cute dogs. Continue reading
Dmitry Bilash, together with his partner Dmitry Pleshakov, managed their own digital agency. After they decided to leave for data science. For the past two years, they have been developing the startup Captain Growth – they are introducing artificial intelligence for marketing analytics.
More than 2000 companies use their product.
In April, Captain Growth startup was bought by the Israeli company Perion Network. The deal amounted to $ 3.75 million. Continue reading