“MAIN CHALLENGE OF SALES - CUSTOMIZE EVERY OFFER”
I love Albert Einstein's quote “We are all geniuses. But if you judge a fish by its ability to climb a tree, it will live its whole life, considering itself…

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MIND GAMES: HOW THE FRENCH USE BRAIN TASKS IN WORK AND BUSINESS
Cognitive psychology helps predict employee behavior, build customer relationships and change the business world for the better. About this writes the French portal Capital. Knowledge of the characteristics of the…

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10 BUSINESS TIPS FOR ALL TIMES
If you want to succeed, communicate with those who have already achieved it, and carefully listen to what they say. So says entrepreneur, investor and marketer Neil Patel. He told…

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HOW NOT NEEDED DO BUSINESS

In 2015, Theranos startup was considered one of the most successful in the world. His estimated value reached $ 9 billion, and the fortune of his 22-year-old founder Elizabeth Holmes was estimated at $ 4.5 billion.

However, the project soon burst like a soap bubble. Millions of investments by investors evaporated, the company’s shares depreciated, and Holmes was accused of fraud.

Theranos rapid blood test system has been nicknamed the big scam of our time. Continue reading

“I DO NOT BELIEVE IN MATERIALITY. BUSINESS IS LONG AND DIFFICULT
Agency is not only creative, but also business Many people slip into an emotional attitude to the agent business, since it is craft. They think: if I am well versed…

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HOW TO TAKE FEAR BEFORE LAUNCHING YOUR BUSINESS
The French edition of the journal Psychologies calculated: every second employee wants to change jobs. Maybe you dream of change or even your own business, but do not dare because…

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“RETAILERS HAVE COLLECTED MUCH DATA. BUT ONLY MARKET LEADERS ARE ABLE TO WORK WITH THEM ”
In March, the annual Digital Transformation conference was held. Participants shared fresh trends, statistics, and digital transformation experiences. We recorded a summary of a speech by Alexei Belkin, a partner…

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“MAKE SURE YOUR CONSULTANT IS NOT A PERSON OF ONE METHOD”
At a time when everyone is “an expert in himself, an opinion leader and a superblogger,” it’s hard to find a real specialist who will advise your business. We asked…

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