It is difficult to open a business in a new country, and even more difficult if this is your first business.
Inna Yarovaya worked as a business development director at the Grape advertising agency in Kiev, then as a manager in the Polish Google Partners project. In 2016, she quit and with her husband opened the Dobro & Dobro coffee shop in Warsaw.
Now in Poland there are already six such coffee houses and five more are preparing for launch. Inna is also the co-owner of the Koliskay children’s textile brand and Promobill e-commerce agency with customers from Poland and Ukraine. Continue reading
In June, Minsk hosted a major IT event Emerge. Speakers from Microsoft, Google, WhatsApp, Wargaming and 60 other companies shared insights from various industries.
From VR, the search for investments, artificial intelligence and development to the creation of in vitro products and threats to mental health.
We recorded the most interesting performance of Daniel Hastik, a partner in Nextech Ventures venture capital fund, the creator of online businesses around the world. He shared recommendations on how to start a startup to attract investors. Continue reading
When company messages and actions diverge, loyal customers notice this and act.
The founder of Sharaevsky.Marketing, an expert on strategic marketing, Andrei Sharaevsky shared the stories of two clothing brands that fell into scandal due to their inconsistency.
With the consent of the author, we publish cases.
Most brands transfer production to low-wage countries to optimize costs. For example, many people sew products in China, Cambodia or the Philippines.
It’s okay to cut staff costs. The global economy gives such a chance to large corporations. The paradox is that most brands do this, and only some have reputation problems. Continue reading