"IKEA USES THE LABYRINTH “So that we take a long walk around the store and buy a lot”
When retailers talk about a “beautiful store,” they really just want a space where people want to spend money. To form it, you need to build a happy customer experience.…

Continue reading →

“DO NOT USE THE STARTUP WORD. CONSIDER EVERY PROJECT AS A BUSINESS »
Dmitry Bilash, together with his partner Dmitry Pleshakov, managed their own digital agency. After they decided to leave for data science. For the past two years, they have been developing…

Continue reading →

“MAKE SURE YOUR CONSULTANT IS NOT A PERSON OF ONE METHOD”
At a time when everyone is “an expert in himself, an opinion leader and a superblogger,” it’s hard to find a real specialist who will advise your business. We asked…

Continue reading →

close tasks

FRIENDS OR WALLETS: IS IT WANT TO START A JOINT BUSINESS

Starting a business is not easy. The co-founder will make life easier, especially if it is a friend.

Many warn against doing business with loved ones. But if you take into account all the pros and cons, the business will work.

The study found that 8 out of 10 startups run with the founder’s friends or relatives. CEOs from over 1,000 companies prefer to hire friends to minimize risks.

We have collected success stories, examples of falls and tips on how to save business and money when starting a startup with loved ones. Continue reading

“DO NOT USE THE STARTUP WORD. CONSIDER EVERY PROJECT AS A BUSINESS »

Dmitry Bilash, together with his partner Dmitry Pleshakov, managed their own digital agency. After they decided to leave for data science. For the past two years, they have been developing the startup Captain Growth – they are introducing artificial intelligence for marketing analytics.

More than 2000 companies use their product.

In April, Captain Growth startup was bought by the Israeli company Perion Network. The deal amounted to $ 3.75 million. Continue reading

MIND GAMES: HOW THE FRENCH USE BRAIN TASKS IN WORK AND BUSINESS

Cognitive psychology helps predict employee behavior, build customer relationships and change the business world for the better. About this writes the French portal Capital.

Knowledge of the characteristics of the brain affects all areas of the life of the company – innovation, management, marketing. We give in example 10 “brain-friendly” tricks to achieve the desired result.

Creativity
#1. Correctly perceive failures Continue reading

“ON THE BIG MARKET EVEN A BAD PRODUCT WILL BE ABLE TO EARN AND GROW”
Roman Kirigetov seven years ago created the Kabanchik marketplace. A few years later he received investment in the project, and then sold it to EVO. Now Kabanchik works in 70…

...

HOW TO CREATE A COMPANY: WHAT I LEARNED FOR 7 YEARS AT AIRBNB
Lenny Rachitsky founded the startup Localmind, which became part of Airbnb in 2012. He shared the lessons he learned from work at the company. We have translated the article. Shortly…

...

HOW SHARING ECONOMY CHANGES TRADITIONAL INDUSTRIES
What is sharing economy? The concept of sharing is not new, as they lived in a primitive society. Libraries, cinemas and rental offices existed long before Airbnb and Uber, but…

...

“RETAILERS HAVE COLLECTED MUCH DATA. BUT ONLY MARKET LEADERS ARE ABLE TO WORK WITH THEM ”
In March, the annual Digital Transformation conference was held. Participants shared fresh trends, statistics, and digital transformation experiences. We recorded a summary of a speech by Alexei Belkin, a partner…

...