“A meeting is productive if there is a clear plan of action after it”
“A meeting is productive if there is a clear plan of action after it” Inna Chut, LABA Chief Producer The producer of LABA, managing partner of Netpeak and the owner…

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HOW TO TAKE FEAR BEFORE LAUNCHING YOUR BUSINESS
The French edition of the journal Psychologies calculated: every second employee wants to change jobs. Maybe you dream of change or even your own business, but do not dare because…

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“MAIN CHALLENGE OF SALES - CUSTOMIZE EVERY OFFER”
I love Albert Einstein's quote “We are all geniuses. But if you judge a fish by its ability to climb a tree, it will live its whole life, considering itself…

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FRIENDS OR WALLETS: IS IT WANT TO START A JOINT BUSINESS

Starting a business is not easy. The co-founder will make life easier, especially if it is a friend.

Many warn against doing business with loved ones. But if you take into account all the pros and cons, the business will work.

The study found that 8 out of 10 startups run with the founder’s friends or relatives. CEOs from over 1,000 companies prefer to hire friends to minimize risks.

We have collected success stories, examples of falls and tips on how to save business and money when starting a startup with loved ones. Continue reading

“DO NOT USE THE STARTUP WORD. CONSIDER EVERY PROJECT AS A BUSINESS »

Dmitry Bilash, together with his partner Dmitry Pleshakov, managed their own digital agency. After they decided to leave for data science. For the past two years, they have been developing the startup Captain Growth – they are introducing artificial intelligence for marketing analytics.

More than 2000 companies use their product.

In April, Captain Growth startup was bought by the Israeli company Perion Network. The deal amounted to $ 3.75 million. Continue reading

MIND GAMES: HOW THE FRENCH USE BRAIN TASKS IN WORK AND BUSINESS

Cognitive psychology helps predict employee behavior, build customer relationships and change the business world for the better. About this writes the French portal Capital.

Knowledge of the characteristics of the brain affects all areas of the life of the company – innovation, management, marketing. We give in example 10 “brain-friendly” tricks to achieve the desired result.

Creativity
#1. Correctly perceive failures Continue reading

HOW BUSINESS THINKING HELPS IN LIFE
You have probably heard about the “rule of 10 thousand hours” - this is exactly what you need to become a professional in your field. How to form business thinking…

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AS 5 LARGEST COMPANIES BUILD YOUR HR-BRAND
Creating an employer brand is a strategic task. Having successfully solved it, you will receive interested candidates and loyal employees. They translated an article from the French blog ParlonsRH about…

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CEO ONEBOX: “The Chase FOR CRM IMPLEMENTATION AS A TREND WILL KILL 90% OF PROJECTS »
Small and medium-sized businesses perceive CRM as a “magic pill” from problems in working with customers, lost applications and a decline in sales. The selection and implementation of such software…

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“DO NOT OPEN A STORE, IF YOU ARE NOT ABLE TO SMILE ”
Engaging in service marketing is harder than it sounds. The problem is that you do not see what you are selling. You promise that you will provide good service, but…

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