HOW TO APPLY THE PRINCIPLES OF GEOPOLITICS IN MANAGEMENT
Montesquieu’s geopolitical theory says that the form of government in a country depends on the geographic location, climate, area, and amount of minerals. Montesquieu believed that the main criterion for…

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WHY SALATEIRA Failed IN SPAIN: FULL Parsing
Why did you decide to enter the Spanish market We analyzed all countries of the world according to different criteria. Based on this analysis, a roadmap for the development of…

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6 HARMFUL AND VALUABLE METRIC FOR DESIGNER
Almost all major IT companies are trying to make a marketer out of a designer who creates a product that meets certain metrics. The creator of Looi Design Studio, Arthur…

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cases

STORY MAPPING METHOD: HOW TO DELIVER COMPLEX PROJECTS IN TERMS

QIWI is a provider of financial and payment services in Russia and the CIS. The company serves 47 million customers and regularly launches new products. The head of the QIWI design team, Julia Urasova, shared the case of launching a complex product in a short time using story mapping.

A year ago, I worked on the Conscience Installment Card team. It makes it possible to shop and pay in restaurants with interest-free installments from month to year.
Before the New Year holidays, the marketing department “inspired” us with a new task: to launch a game for users from scratch in three weeks. And we succeeded. True, not in three weeks, but in five. And yet, given the amount of work done, it was a success. Continue reading

“CHOOSING A FINANCIAL PROGRAM, FORECAST THE COMPANY'S DEVELOPMENT FOR 5 YEARS”
Often, at the stage of company formation, accounting is perceived not as an independent important process for a business, but only serving others. But poor accounting practices can expose a…

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Why companies need innovation
No matter how cool a company is, over time its revenues will begin to fall. For various reasons - employees do not follow trends, user needs change, new technologies appear.…

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LIKE SMALL BUSINESS SURVIVING THE WORLD LARGEST COMPANIES
The creator of the IT startup Moderite OÜ talks about how he was not afraid to enter a saturated market. His advice to start-up businesses: fight for your place, a…

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"IKEA USES THE LABYRINTH “So that we take a long walk around the store and buy a lot”
When retailers talk about a “beautiful store,” they really just want a space where people want to spend money. To form it, you need to build a happy customer experience.…

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