10 BUSINESS TIPS FOR ALL TIMES
If you want to succeed, communicate with those who have already achieved it, and carefully listen to what they say. So says entrepreneur, investor and marketer Neil Patel. He told…

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DELEGATE BUT WITHOUT YOU NOTHING IS DECIDED. WHAT TO DO?
For a long time I could not learn to delegate. Having learned, I found out that my employees do not take delegation seriously, and come to me to confirm every…

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"UBER AND TESLA - DEEP DAMAGES BUT CONTINUE SUCCESSFULLY WORK »
Why loss does not mean bankruptcy Everyone knows that companies like Uber and Tesla are deeply unprofitable. But at the same time they do not close, but continue to work…

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cases

STORY MAPPING METHOD: HOW TO DELIVER COMPLEX PROJECTS IN TERMS

QIWI is a provider of financial and payment services in Russia and the CIS. The company serves 47 million customers and regularly launches new products. The head of the QIWI design team, Julia Urasova, shared the case of launching a complex product in a short time using story mapping.

A year ago, I worked on the Conscience Installment Card team. It makes it possible to shop and pay in restaurants with interest-free installments from month to year.
Before the New Year holidays, the marketing department “inspired” us with a new task: to launch a game for users from scratch in three weeks. And we succeeded. True, not in three weeks, but in five. And yet, given the amount of work done, it was a success. Continue reading

AS IMAGINARY VALUES DESTROY BRAND REPUTATION
When company messages and actions diverge, loyal customers notice this and act. The founder of Sharaevsky.Marketing, an expert on strategic marketing, Andrei Sharaevsky shared the stories of two clothing brands…

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"POPULAR ERROR - START A BUSINESS WITH ITS ATTRIBUTES, NOT WITH YOUR BUSINESS "
Even experienced freelancers, deciding to switch to official registration, stumbled at the simplest steps. To prevent this from happening, I share tips for beginners. #1. Form a client stream One…

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“IF YOU PLAN TO LAUNCH A BUSINESS IN ANOTHER COUNTRY, LIVE THERE FOR 6 MONTHS”
It is difficult to open a business in a new country, and even more difficult if this is your first business. Inna Yarovaya worked as a business development director at…

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AS IMAGINARY VALUES DESTROY BRAND REPUTATION
When company messages and actions diverge, loyal customers notice this and act. The founder of Sharaevsky.Marketing, an expert on strategic marketing, Andrei Sharaevsky shared the stories of two clothing brands…

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