The creator of the IT startup Moderite OÜ talks about how he was not afraid to enter a saturated market. His advice to start-up businesses: fight for your place, a small company has every chance of success.
We translated the most interesting of the post on Medium.
1. Use the weight of the opponent against him
Large businesses need large resources to support infrastructure (salaries, office, etc.).
When what happens on the market that harms all companies in the industry, the “heavyweights” suffer millions of losses, and small businesses lose only hundreds of dollars. Continue reading
About typical Moneyveo customers
Earlier, moneyveo-type microfinance organizations made the same communication: they showed difficult situations and how to get out of them. For example, a car broke down, but there is no money for repairs. What to do? Take a loan.
Such advertising reminded people of problems. Moneyveo decided to radically change the approach and began to build creative in humor. The company realized: focusing on the pains of consumers means oppressing them.
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What is sharing economy?
The concept of sharing is not new, as they lived in a primitive society. Libraries, cinemas and rental offices existed long before Airbnb and Uber, but with the development of the Internet and mobile technologies, sharing has become much easier and more convenient.
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At the heart of the sharing economy is the idea that people can benefit from products and services that they don’t currently use. Continue reading