but to choose
It is difficult to open a business in a new country, and even more difficult if this is your first business.
Inna Yarovaya worked as a business development director at the Grape advertising agency in Kiev, then as a manager in the Polish Google Partners project. In 2016, she quit and with her husband opened the Dobro & Dobro coffee shop in Warsaw.
Now in Poland there are already six such coffee houses and five more are preparing for launch. Inna is also the co-owner of the Koliskay children’s textile brand and Promobill e-commerce agency with customers from Poland and Ukraine. Continue reading
Almost all major IT companies are trying to make a marketer out of a designer who creates a product that meets certain metrics.
The creator of Looi Design Studio, Arthur Arsenov, spoke at the QIWI Kitchen meeting. He told how to use metrics in product design so as not to kill the product.
This is one of the most harmful metrics for designers. In the pursuit of profit, product quality can be seriously affected.
Useful metrics regarding attracting profit – user engagement with the product and conversion rate. Continue reading
SoftServe is one of the largest outsourcing IT companies in Ukraine. It was opened more than 20 years ago. Now there are offices in Poland, Bulgaria, America, Germany, Great Britain. The staff employs more than eight thousand people. But at the very beginning, everything was not so rosy.
At the Hrabli Battle event in UNIT.City, SoftServe co-founder Taras Kitsmey talked about what problems had to be solved at the start of the business.
We recorded the most interesting. Continue reading