WHAT CREATIVE "GOES" TO PEOPLE WITH FINANCIAL DIFFICULTIES
About typical Moneyveo customers Earlier, moneyveo-type microfinance organizations made the same communication: they showed difficult situations and how to get out of them. For example, a car broke down, but…

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"IKEA USES THE LABYRINTH “So that we take a long walk around the store and buy a lot”
When retailers talk about a “beautiful store,” they really just want a space where people want to spend money. To form it, you need to build a happy customer experience.…

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“MAIN CHALLENGE OF SALES - CUSTOMIZE EVERY OFFER”
I love Albert Einstein's quote “We are all geniuses. But if you judge a fish by its ability to climb a tree, it will live its whole life, considering itself…

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but to choose

6 HARMFUL AND VALUABLE METRIC FOR DESIGNER

Almost all major IT companies are trying to make a marketer out of a designer who creates a product that meets certain metrics.

The creator of Looi Design Studio, Arthur Arsenov, spoke at the QIWI Kitchen meeting. He told how to use metrics in product design so as not to kill the product.

#1. Profit
This is one of the most harmful metrics for designers. In the pursuit of profit, product quality can be seriously affected.

Useful metrics regarding attracting profit – user engagement with the product and conversion rate. Continue reading

“WE HAVE Nothing TO PAY WAGES “And we raised it.”

SoftServe is one of the largest outsourcing IT companies in Ukraine. It was opened more than 20 years ago. Now there are offices in Poland, Bulgaria, America, Germany, Great Britain. The staff employs more than eight thousand people. But at the very beginning, everything was not so rosy.

At the Hrabli Battle event in UNIT.City, SoftServe co-founder Taras Kitsmey talked about what problems had to be solved at the start of the business.

We recorded the most interesting. Continue reading

HOW TO UNDERSTAND VALUES COMPANIES BY ITS VACANCIES
What can slang, references to “you”, straightforwardness or creativity in employer texts say? What should the applicant pay attention to to find a company that is close in spirit and…

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“DO NOT USE THE STARTUP WORD. CONSIDER EVERY PROJECT AS A BUSINESS »
Dmitry Bilash, together with his partner Dmitry Pleshakov, managed their own digital agency. After they decided to leave for data science. For the past two years, they have been developing…

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HOW TO UNDERSTAND VALUES COMPANIES BY ITS VACANCIES
What can slang, references to “you”, straightforwardness or creativity in employer texts say? What should the applicant pay attention to to find a company that is close in spirit and…

...

“WE HAVE Nothing TO PAY WAGES “And we raised it.”
SoftServe is one of the largest outsourcing IT companies in Ukraine. It was opened more than 20 years ago. Now there are offices in Poland, Bulgaria, America, Germany, Great Britain.…

...