Can you place a business plan on a beer stand? Impulse, a German online magazine, explains why this is a useful exercise and tells how to use a beaker (as this cardboard stand is called) for business purposes.
Based on an article by designer and brand consultant Matthias Barth.
A classic business plan is a voluminous document with dozens or hundreds of pages of text, graphs, and tables. Often, it loses relevance even before the company is opened.
Only a few entrepreneurs make up a business plan for themselves. Most do this to attract investors and partners. Instead of a document useful for business, we get an embellished picture and a description of bright prospects. Continue reading