WHY SALATEIRA Failed IN SPAIN: FULL Parsing
Why did you decide to enter the Spanish market We analyzed all countries of the world according to different criteria. Based on this analysis, a roadmap for the development of…

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"POPULAR ERROR - START A BUSINESS WITH ITS ATTRIBUTES, NOT WITH YOUR BUSINESS "
Even experienced freelancers, deciding to switch to official registration, stumbled at the simplest steps. To prevent this from happening, I share tips for beginners. #1. Form a client stream One…

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DELEGATE BUT WITHOUT YOU NOTHING IS DECIDED. WHAT TO DO?
For a long time I could not learn to delegate. Having learned, I found out that my employees do not take delegation seriously, and come to me to confirm every…

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IDEA FROM GERMANY: BUSINESS PLAN ON BEER STAND

Can you place a business plan on a beer stand? Impulse, a German online magazine, explains why this is a useful exercise and tells how to use a beaker (as this cardboard stand is called) for business purposes.

Based on an article by designer and brand consultant Matthias Barth.

A classic business plan is a voluminous document with dozens or hundreds of pages of text, graphs, and tables. Often, it loses relevance even before the company is opened.

Only a few entrepreneurs make up a business plan for themselves. Most do this to attract investors and partners. Instead of a document useful for business, we get an embellished picture and a description of bright prospects. Continue reading

AS IMAGINARY VALUES DESTROY BRAND REPUTATION
When company messages and actions diverge, loyal customers notice this and act. The founder of Sharaevsky.Marketing, an expert on strategic marketing, Andrei Sharaevsky shared the stories of two clothing brands…

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"CREATIVE COLACRACY AT THE NUCLEAR STATION WILL BE INappropriate
What are the business processes Any business can be roughly divided into projects and processes. Projects are something unique, with a beginning and an end. And processes are what happens…

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HOW TO TAKE FEAR BEFORE LAUNCHING YOUR BUSINESS
The French edition of the journal Psychologies calculated: every second employee wants to change jobs. Maybe you dream of change or even your own business, but do not dare because…

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IDEA FROM GERMANY: BUSINESS PLAN ON BEER STAND
Can you place a business plan on a beer stand? Impulse, a German online magazine, explains why this is a useful exercise and tells how to use a beaker (as…

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