10 BUSINESS TIPS FOR ALL TIMES
If you want to succeed, communicate with those who have already achieved it, and carefully listen to what they say. So says entrepreneur, investor and marketer Neil Patel. He told…

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HOW TO CREATE A COMPANY: WHAT I LEARNED FOR 7 YEARS AT AIRBNB
Lenny Rachitsky founded the startup Localmind, which became part of Airbnb in 2012. He shared the lessons he learned from work at the company. We have translated the article. Shortly…

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Why companies need innovation
No matter how cool a company is, over time its revenues will begin to fall. For various reasons - employees do not follow trends, user needs change, new technologies appear.…

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IDEA FROM GERMANY: BUSINESS PLAN ON BEER STAND

Can you place a business plan on a beer stand? Impulse, a German online magazine, explains why this is a useful exercise and tells how to use a beaker (as this cardboard stand is called) for business purposes.

Based on an article by designer and brand consultant Matthias Barth.

A classic business plan is a voluminous document with dozens or hundreds of pages of text, graphs, and tables. Often, it loses relevance even before the company is opened.

Only a few entrepreneurs make up a business plan for themselves. Most do this to attract investors and partners. Instead of a document useful for business, we get an embellished picture and a description of bright prospects. Continue reading

“MAIN CHALLENGE OF SALES - CUSTOMIZE EVERY OFFER”
I love Albert Einstein's quote “We are all geniuses. But if you judge a fish by its ability to climb a tree, it will live its whole life, considering itself…

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“WE HAVE Nothing TO PAY WAGES “And we raised it.”
SoftServe is one of the largest outsourcing IT companies in Ukraine. It was opened more than 20 years ago. Now there are offices in Poland, Bulgaria, America, Germany, Great Britain.…

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HOW TO CONVINCE THE CHIEF PAY FOR YOUR TRAINING
Combining study and work is not only possible, but also necessary. Especially when there is an opportunity to negotiate with the head about tuition and save money. We translated an…

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HOW TO UNDERSTAND VALUES COMPANIES BY ITS VACANCIES
What can slang, references to “you”, straightforwardness or creativity in employer texts say? What should the applicant pay attention to to find a company that is close in spirit and…

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