WHAT A BUSINESS IS FOR LEARN FROM ROCK GROUPS
A rock band is a small company in which everyone loves their work and follow their dreams. Musicians do not calculate how many hours a week work, because they passionately…

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“ON THE BIG MARKET EVEN A BAD PRODUCT WILL BE ABLE TO EARN AND GROW”
Roman Kirigetov seven years ago created the Kabanchik marketplace. A few years later he received investment in the project, and then sold it to EVO. Now Kabanchik works in 70…

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"IKEA USES THE LABYRINTH “So that we take a long walk around the store and buy a lot”
When retailers talk about a “beautiful store,” they really just want a space where people want to spend money. To form it, you need to build a happy customer experience.…

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business

6 HARMFUL AND VALUABLE METRIC FOR DESIGNER

Almost all major IT companies are trying to make a marketer out of a designer who creates a product that meets certain metrics.

The creator of Looi Design Studio, Arthur Arsenov, spoke at the QIWI Kitchen meeting. He told how to use metrics in product design so as not to kill the product.

#1. Profit
This is one of the most harmful metrics for designers. In the pursuit of profit, product quality can be seriously affected.

Useful metrics regarding attracting profit – user engagement with the product and conversion rate. Continue reading

AS IMAGINARY VALUES DESTROY BRAND REPUTATION
When company messages and actions diverge, loyal customers notice this and act. The founder of Sharaevsky.Marketing, an expert on strategic marketing, Andrei Sharaevsky shared the stories of two clothing brands…

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“FOR THE COMPANY TO DEVELOP, IT IS NECESSARY TO JUST RUN, AND RUN ONE SIDE ”
For several years, there has been a transition from “learning from a deficit” (with a lack of knowledge to solve current problems) to the formation of skills for the future.…

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HOW TO CONVINCE THE CHIEF PAY FOR YOUR TRAINING
Combining study and work is not only possible, but also necessary. Especially when there is an opportunity to negotiate with the head about tuition and save money. We translated an…

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"CREATIVE COLACRACY AT THE NUCLEAR STATION WILL BE INappropriate
What are the business processes Any business can be roughly divided into projects and processes. Projects are something unique, with a beginning and an end. And processes are what happens…

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