Almost all major IT companies are trying to make a marketer out of a designer who creates a product that meets certain metrics.
The creator of Looi Design Studio, Arthur Arsenov, spoke at the QIWI Kitchen meeting. He told how to use metrics in product design so as not to kill the product.
This is one of the most harmful metrics for designers. In the pursuit of profit, product quality can be seriously affected.
Useful metrics regarding attracting profit – user engagement with the product and conversion rate. Continue reading