AS IMAGINARY VALUES DESTROY BRAND REPUTATION
When company messages and actions diverge, loyal customers notice this and act. The founder of Sharaevsky.Marketing, an expert on strategic marketing, Andrei Sharaevsky shared the stories of two clothing brands…

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HOW TO APPLY THE PRINCIPLES OF GEOPOLITICS IN MANAGEMENT
Montesquieu’s geopolitical theory says that the form of government in a country depends on the geographic location, climate, area, and amount of minerals. Montesquieu believed that the main criterion for…

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"IKEA USES THE LABYRINTH “So that we take a long walk around the store and buy a lot”
When retailers talk about a “beautiful store,” they really just want a space where people want to spend money. To form it, you need to build a happy customer experience.…

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HOW TO CONVINCE THE CHIEF PAY FOR YOUR TRAINING
Combining study and work is not only possible, but also necessary. Especially when there is an opportunity to negotiate with the head about tuition and save money. We translated an…

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“DO NOT OPEN A STORE, IF YOU ARE NOT ABLE TO SMILE ”
Engaging in service marketing is harder than it sounds. The problem is that you do not see what you are selling. You promise that you will provide good service, but…

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HOW TO TAKE FEAR BEFORE LAUNCHING YOUR BUSINESS
The French edition of the journal Psychologies calculated: every second employee wants to change jobs. Maybe you dream of change or even your own business, but do not dare because…

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“A meeting is productive if there is a clear plan of action after it”
“A meeting is productive if there is a clear plan of action after it” Inna Chut, LABA Chief Producer The producer of LABA, managing partner of Netpeak and the owner…

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