BRAND REPUTATION

“DO NOT USE THE STARTUP WORD. CONSIDER EVERY PROJECT AS A BUSINESS »
Dmitry Bilash, together with his partner Dmitry Pleshakov, managed their own digital agency. After they decided to leave for data science. For the past two years, they have been developing…

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“DO NOT USE THE STARTUP WORD. CONSIDER EVERY PROJECT AS A BUSINESS »
Dmitry Bilash, together with his partner Dmitry Pleshakov, managed their own digital agency. After they decided to leave for data science. For the past two years, they have been developing…

Continue reading →

“DO NOT USE THE STARTUP WORD. CONSIDER EVERY PROJECT AS A BUSINESS »
Dmitry Bilash, together with his partner Dmitry Pleshakov, managed their own digital agency. After they decided to leave for data science. For the past two years, they have been developing…

Continue reading →

“FOR THE COMPANY TO DEVELOP, IT IS NECESSARY TO JUST RUN, AND RUN ONE SIDE ”


For several years, there has been a transition from “learning from a deficit” (with a lack of knowledge to solve current problems) to the formation of skills for the future. At the same time, preference is given to soft rather than hard skills.

And competencies and critical thinking are valued more than training and diligence.

All business content in a convenient format. Interviews, cases, life hacks of the world – in our telegram channel. Join now! Continue reading

WHAT A BUSINESS IS FOR LEARN FROM ROCK GROUPS

A rock band is a small company in which everyone loves their work and follow their dreams. Musicians do not calculate how many hours a week work, because they passionately love their job.

“Think like a rock star!” – this is the main message that the Norwegian researcher Stole Oakland made at the HR congress in Berlin.

8 business recommendations from Auckland Table 0

A sociologist has found interesting analogies between rock bands and business. We prepared a translation of the article and recorded the key ideas of the presentation. Continue reading

“MAIN CHALLENGE OF SALES – CUSTOMIZE EVERY OFFER”

I love Albert Einstein’s quote “We are all geniuses. But if you judge a fish by its ability to climb a tree, it will live its whole life, considering itself a fool. ”

This phrase conveys the main idea of ​​my presentation.

How sales are arranged in technology companies 0

There are at least three approaches to lead generation in B2B sales. They directly depend on how the business makes money and how much the target audience pays. We divide sales in companies into “whales,” “dolphins,” and “sharks.” Continue reading

HOW TO BUILD A BUSINESS WITHOUT OFFICE: CASE OF GAGARIN STUDIO DESIGN STUDIO

Business in a remote format helps to scale faster, invest more in weak spots, create favorable conditions for customers and a special corporate culture.

How – on the example of the international design and branding studio Gagarin Studio tells its founder Artem Beseda.

How a remote team helps scale a business 0
We have been working in a remote format for seven years. The asset has more than 1,200 successful projects for Epicenter, Ukrzaliznitsі, Auchan, METRO, Veresa, Megafon. And a team of more than 100 remote employees in Ukraine, Russia, Kazakhstan, Belarus. We are preparing for the opening of a branch in Poland. Continue reading

HOW TO BELIEVE AN OPPONENT IN THE NEGOTIATIONS

Sergey Kovalevsky has been involved in sales and B2B negotiations for 10 years. He is currently responsible for working with key clients at Lantmannen AXA (ТМ Finn Crisp, Start !, AXA).

He achieved an increase in distribution among key customers by 40% and doubled the turnover of transactions. Sergey shared with us the rules of persuading opponents.
1. Conflict and aggression is a bad idea
Starting negotiations with high notes, you do not set up the interlocutor for constructive negotiations, but in a tough and defensive format. You are increasingly focusing on position trading, rather than on your target. Continue reading

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AS 5 LARGEST COMPANIES BUILD YOUR HR-BRAND
Creating an employer brand is a strategic task. Having successfully solved it, you will receive interested candidates and loyal employees. They translated an article from the French blog ParlonsRH about…

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HOW TO CREATE A COMPANY: WHAT I LEARNED FOR 7 YEARS AT AIRBNB
Lenny Rachitsky founded the startup Localmind, which became part of Airbnb in 2012. He shared the lessons he learned from work at the company. We have translated the article. Shortly…

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HOW TO BUILD A BUSINESS WITHOUT OFFICE: CASE OF GAGARIN STUDIO DESIGN STUDIO
Business in a remote format helps to scale faster, invest more in weak spots, create favorable conditions for customers and a special corporate culture. How - on the example of…

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HOW BUSINESS THINKING HELPS IN LIFE
You have probably heard about the “rule of 10 thousand hours” - this is exactly what you need to become a professional in your field. How to form business thinking…

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