BRAND REPUTATION

IDEA FROM GERMANY: BUSINESS PLAN ON BEER STAND
Can you place a business plan on a beer stand? Impulse, a German online magazine, explains why this is a useful exercise and tells how to use a beaker (as…

Continue reading →

"UBER AND TESLA - DEEP DAMAGES BUT CONTINUE SUCCESSFULLY WORK »
Why loss does not mean bankruptcy Everyone knows that companies like Uber and Tesla are deeply unprofitable. But at the same time they do not close, but continue to work…

Continue reading →

“RETAILERS HAVE COLLECTED MUCH DATA. BUT ONLY MARKET LEADERS ARE ABLE TO WORK WITH THEM ”
In March, the annual Digital Transformation conference was held. Participants shared fresh trends, statistics, and digital transformation experiences. We recorded a summary of a speech by Alexei Belkin, a partner…

Continue reading →

“FOR THE COMPANY TO DEVELOP, IT IS NECESSARY TO JUST RUN, AND RUN ONE SIDE ”


For several years, there has been a transition from “learning from a deficit” (with a lack of knowledge to solve current problems) to the formation of skills for the future. At the same time, preference is given to soft rather than hard skills.

And competencies and critical thinking are valued more than training and diligence.

All business content in a convenient format. Interviews, cases, life hacks of the world – in our telegram channel. Join now! Continue reading

WHAT A BUSINESS IS FOR LEARN FROM ROCK GROUPS

A rock band is a small company in which everyone loves their work and follow their dreams. Musicians do not calculate how many hours a week work, because they passionately love their job.

“Think like a rock star!” – this is the main message that the Norwegian researcher Stole Oakland made at the HR congress in Berlin.

8 business recommendations from Auckland Table 0

A sociologist has found interesting analogies between rock bands and business. We prepared a translation of the article and recorded the key ideas of the presentation. Continue reading

“MAIN CHALLENGE OF SALES – CUSTOMIZE EVERY OFFER”

I love Albert Einstein’s quote “We are all geniuses. But if you judge a fish by its ability to climb a tree, it will live its whole life, considering itself a fool. ”

This phrase conveys the main idea of ​​my presentation.

How sales are arranged in technology companies 0

There are at least three approaches to lead generation in B2B sales. They directly depend on how the business makes money and how much the target audience pays. We divide sales in companies into “whales,” “dolphins,” and “sharks.” Continue reading

HOW TO BUILD A BUSINESS WITHOUT OFFICE: CASE OF GAGARIN STUDIO DESIGN STUDIO

Business in a remote format helps to scale faster, invest more in weak spots, create favorable conditions for customers and a special corporate culture.

How – on the example of the international design and branding studio Gagarin Studio tells its founder Artem Beseda.

How a remote team helps scale a business 0
We have been working in a remote format for seven years. The asset has more than 1,200 successful projects for Epicenter, Ukrzaliznitsі, Auchan, METRO, Veresa, Megafon. And a team of more than 100 remote employees in Ukraine, Russia, Kazakhstan, Belarus. We are preparing for the opening of a branch in Poland. Continue reading

HOW TO BELIEVE AN OPPONENT IN THE NEGOTIATIONS

Sergey Kovalevsky has been involved in sales and B2B negotiations for 10 years. He is currently responsible for working with key clients at Lantmannen AXA (ТМ Finn Crisp, Start !, AXA).

He achieved an increase in distribution among key customers by 40% and doubled the turnover of transactions. Sergey shared with us the rules of persuading opponents.
1. Conflict and aggression is a bad idea
Starting negotiations with high notes, you do not set up the interlocutor for constructive negotiations, but in a tough and defensive format. You are increasingly focusing on position trading, rather than on your target. Continue reading

1 2 3 10
WHY SALATEIRA Failed IN SPAIN: FULL Parsing
Why did you decide to enter the Spanish market We analyzed all countries of the world according to different criteria. Based on this analysis, a roadmap for the development of…

...

HOW SHARING ECONOMY CHANGES TRADITIONAL INDUSTRIES
What is sharing economy? The concept of sharing is not new, as they lived in a primitive society. Libraries, cinemas and rental offices existed long before Airbnb and Uber, but…

...

HOW TO DISCUSS CORRECTLY PROBLEMS AT WORK
Imagine a situation: you need to seriously talk with your boss. But you constantly put off the conversation. As a result, you accumulate negative emotions, it seems that no one…

...

“SUCCESSFUL PROJECT WITH $ 1 MILLION INVESTMENT MUST EXIT FOR $ 100 MILLION FOR 7 YEARS »
In June, Minsk hosted a major IT event Emerge. Speakers from Microsoft, Google, WhatsApp, Wargaming and 60 other companies shared insights from various industries. From VR, the search for investments,…

...